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The Ultimate e-Commerce Pricing Blog

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Compliance and Legal
Dynamic Pricing
eCommerce Pricing
Markdown Pricing
Price Elasticity
Price Optimization
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Pricing Trends
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Navigering av Omnibus-direktivet: Vårt tillvägagångssätt för efterlevnad
Du kan även läsa den här artikeln på engelska, franska eller tyska. Direktivet (EU) 2019/2161, även känt som Prismärkningsdirektivet...
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The Evolution of Pricing Software: From Manual Calculations to AI-Driven Insights
Embarking on the journey of pricing software evolution feels like tracing the footprints of commerce itself — a path that mirrors the...
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6 Ecommerce and Retail Pricing Trends for 2024
As we enter 2024, e-commerce and retail businesses are at the crossroads of rapid technological advancements and evolving market dynamics....
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Mastering Seasonal Pricing: Boosting Sales with Timely Adjustments
The importance of seasonal pricing cannot be emphasized enough, as most shoppers are always on the lookout for the best deals and tend...
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5 E-Commerce Pricing Pitfalls to Avoid: Lessons from Industry Leaders
Embarking on the e-commerce journey entails more than just selling products online; it’s a dynamic dance of strategy and precision....
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Preparing for Black Friday with Software: What's Left for Ecommerce Merchants
Black Friday, one of the most significant shopping events of the year, is just around the corner. Ecommerce merchants eagerly await...
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Shopify Inventory Management Tips: Streamlining Your Operations for Success
Inventory management is a cornerstone of running a successful e-commerce business on Shopify. Efficiently managing your Shopify inventory...
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Markup vs Margin: Understanding the Key Differences
Markup vs Margin: Two terms that often cause confusion. While they both relate to pricing and profit, they have distinct meanings and...
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Prepare for Black Friday 2023: 15-Point Checklist for Ecommerce Merchants
Black Friday isn’t just any shopping day; it’s the grand stage for e-commerce merchants to shine. With careful planning...
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Boost Your Online Sales: The Art of Crafting an Irresistible Product Page
You Want to Increase Your Online Sales, Right? In e-commerce, the goal is clear: to boost online sales. In this digital age, where...
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Demystifying Pricing Analytics: A Beginner's Guide [9 Steps!]
Lost in the maze of pricing analytics? Start here! This guide covers it all—from customer data to market trends. Your go-to resource...
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Mastering Markdown Pricing: The Software Advantage for E-commerce Success
Discover why businesses are embracing markdown pricing with pricing software. Join the success wave—others are doing it, so should...
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Shopify Meetup Helsinki - Boosting Profits with Shopify Plus: Mastering Margins
Representatives from industry giants like Shopify Plus, Woolman, Klevu, Klaviyo, Recharge and more will be presenting, along with in-depth...
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5 Shopify Discount Mistakes to Avoid: A Shopify Seller's Guide
Mastering Shopify Discounts: Avoid common pitfalls and boost sales with effective strategies in this comprehensive guide.
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The Role of Pricing Software in Google Shopping Campaigns
Discover the power of pricing software in Google Shopping: streamline decisions, reap benefits, and master best practices.
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Seasonal Pricing Tactics: Capitalizing on Holidays and Special Occasions
In e-Commerce, timing can make all the difference. One of the most effective ways to boost sales and revenue on your Shopify store...
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Eco-Friendly Pricing: The Green Ecommerce Revolution
Consumers are increasingly mindful of their environmental impact, and this awareness extends to their shopping habits. Eco-friendly...
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10 Tips for Effective Markup Pricing Management
Setting the right price for your products or services can make or break your business’s success. One well-known pricing strategy...
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Discount Pricing Strategy: A Guide to Optimizing Discount Codes
Discount pricing is a powerful tool that can help businesses attract new customers, boost sales, and retain loyal clientele. However,...
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Demand Forecasting: Importance, Benefits and Driving Factors
Demand forecasting is often seen a complex task, yet, in a data-driven world it is easier than you think. You may need to know how...
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What is Price Optimization Software?​
Table of Contents The Functionality of Price Optimization Software Unveiling the Mechanics of Price Optimization Software A Use Case...
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The Path to Pricing Success: Your Annual Strategy Blueprint with Sniffie's Insights
In the complex world of business, setting prices is no longer just about doing the math. It’s now a strategic work of art that...
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The EU's Omnibus Directive: Navigating the Tricky Waters of Diverse Interpretations
Across the European Union, directives are set forth with a vision for unity and solidarity. By creating a shared framework, the goal...
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Navigating the Omnibus Directive: Our Approach to Compliance
You can read this article in French or German. The Directive (EU) 2019/2161, also known as the Omnibus Directive, is a European Union...
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Ecommerce Subscription Models: Pros & Cons for Different Business Types
It’s no secret to any that businesses are constantly searching for innovative ways to attract and retain customers. One strategy...
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10 Essential Ecommerce Tools Every Online Retailer Should Use
Running a successful ecommerce business requires the right set of tools to streamline operations, enhance customer experience, and...
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Winning Back Lost Sales: Ecommerce Abandoned Cart Recovery
Abandoned carts are a common challenge for ecommerce businesses, but they also present an opportunity to recover lost sales and boost...
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10 Steps to Ecommerce Product Launch Success
Launching a new product in the ecommerce world can be both exhilarating and nerve-wracking. To ensure your product’s success,...
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How to Conduct Market Research for Pricing Your Shopify Products
As an aspiring or existing Shopify store owner, one of the crucial factors in your business success is determining the optimal pricing...
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Ecommerce Gamification: An Engaging Shopping Experience
Welcome to the exciting world of ecommerce gamification, where shopping meets interactive entertainment! In this blog post, we discuss...
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4 Unconventional Pricing Strategies: Thinking Outside the Box for Online Success
Traditional pricing strategies like discounts and BOGO deals are effective but can become commonplace and may not yield the desired...
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Using Discounts and Promotions Effectively on Shopify
Discounts and promotions are the magic wands of Shopify merchants, casting spells to enchant new customers, ignite repeat purchases,...
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Conquer Voice Commerce: Transforming Online Shopping
The rise of voice-enabled technology has sparked a thrilling revolution in our digital interactions. Thanks to virtual assistants like...
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Navigating the World of Online Marketplaces: Choosing the Right Platform for Your Business
In today’s digital age, online marketplaces have revolutionized the way businesses operate and connect with customers. These...
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5 Reasons Why Pricing Transparency is Important for Shopify Merchants
Establishing trust with your customers is essential for long-term success. One crucial element of building trust is pricing transparency....
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Optimizing a Product Page on Shopify for Maximum Conversions
When it comes to running a successful e-commerce business on Shopify, your product pages play a crucial role in driving conversions....
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Strategies for Competing with Amazon's Pricing on Shopify
In eCommerce, Amazon reigns as a dominant force, known for its competitive pricing and vast product selection. As a Shopify merchant,...
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Identifying and Choosing Key Value Items for Effective Pricing Strategy
The digital era has transformed the retail landscape, making pricing a vital aspect of a retailer’s strategy. Pricing decisions...
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Leveraging Product Groups in eCommerce: A Strategic Approach to Pricing
Strategic utilization of product groups in ecommerce is a key factor creating and leveraging for effective pricing strategies for online...
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Impact of Profit & Revenue Share on eCommerce Product Pricing
In the world of eCommerce, having a deep understanding of profit and revenue share for each product can significantly impact the success...
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Understanding the Fundamentals of Product Pricing
In the fast-paced world of eCommerce, understanding the fundamentals of product pricing is not just essential — it’s a must. Unlike...
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Pricing Strategy Must-Haves: Crafting Effective Pricing Strategies for Ecommerce and Retail Businesses
Having a clear pricing strategy is essential for ecommerce and retail businesses. It serves as a guiding framework that aligns pricing...
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Preparing for Pricing Software Implementation: 4 Steps for a Smooth Transition
Implementing pricing software can revolutionize your business by streamlining pricing strategies and maximizing revenue. However, to...
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Mastering International Pricing: Best Practices for Global Expansion
Expanding your business internationally comes with unique challenges, particularly when it comes to pricing. In this blog post, we...
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Navigating Automation, Campaigns, and Regulations: Ensuring Fair Pricing Practices
Consumer rights, fair pricing, and fair commercial practices have become prominent topics in recent political discussions. Unfair pricing...
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Beyond KVI: What about B and C level products?
Spotting and capitalizing on Key Value Items (KVI) is essential for driving sales and profit. However, to truly enhance your overall...
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Use Competitor Knowledge to Boost your Digital Marketing
In the fast-paced world of digital marketing, staying ahead of the competition is essential for success. One way to gain an edge is...
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What means cooling-off period in dynamic pricing?
The Eu’s new Omnibus Directive has created increased transparency for consumers when it comes to pricing and reviews. That is...
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The Ultimate Competitor Checklist
In today’s competitive business landscape, understanding your competitors is vital for the success of your own company. By analyzing...
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Rev Up Your Shopify Store Traffic: 6 Effective Tactics to Skyrocket Your Traffic
As an e-commerce entrepreneur, your Shopify store serves as your online storefront. Welcome to the ultimate guide on boosting your...
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How to forecast discount campaigns with forecast module
Discount campaigns can be a powerful tool in a marketeer’s arsenal, driving customer engagement and sales volumes while moving...
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Dynamic ABC Analysis: Powering Your Product Portfolio Management
In the constantly evolving world of e-commerce, effectively managing your product portfolio can be a challenge. Let alone to understand...
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How to unleash pricing automation with comparison filters
In an increasingly competitive marketplace, making data-driven decisions is more important than ever. Understanding this critical need,...
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Competitor Price Index: Supercharge Your Pricing Strategy
In the competitive landscape of pricing strategies, understanding how your prices stack up against your rivals can make all the difference....
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The Highly Influential Role of Competition in eCommerce Pricing
Competition in ecommerce pricing plays a crucial role in shaping pricing strategies for businesses operating in the ever-changing world...
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Unlocking Success: Leveraging Demand Forecasting for Optimal Discount Campaigns
Offering one-time discounts or setting products on sale for a longer period during a campaign can be an excellent way to encourage...
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3 Pricing strategy examples: Different niche, different strategy
Hey there, ecommerce rockstars! Let’s have a look at some pricing strategy examples together. Why? Because we all know that pricing...
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Conquer Your Campaigns: Pros & Cons of Bundling and Cross-Selling
As a business owner or marketer, you’re always looking for ways to increase sales and profits. One way to achieve this is by...
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Prepare for Large Campaigns: A Checklist
Are you looking for a surefire way to boost your sales and increase your revenue? Running large sales campaigns can be a highly effective...
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How to use dynamic markdown pricing in Ecommerce: Revolutionize Your Stock Management
Are you running an Ecommerce store with items having high seasonal stocks or best before dates? With a promptly nod, you might agree...
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Price Matching: 4 Benefits and 4 Disadvantages
Price matching is a popular retail strategy where stores match the prices of their competitors for the same product. In today’s...
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Pricing Psychology: Understanding How Consumers Perceive and Respond to Pricing
It’s most probably not new information to you that pricing is a crucial element in marketing and sales strategies. Indeed, the...
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Maximizing Profits: A Guide to Creating Effective Pricing Strategies for Electronics Products
Things to remember when pricing electronics As an electronic store owner, pricing electronics is one of the most critical aspects of...
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Best practices for implementing eCommerce pricing software on Shopify
Ecommerce pricing software can be a game changer for Shopify store owners looking to optimize their pricing strategies and increase...
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3 key metrics to set targets for a discount campaign
Setting clear, well defined targets for your discount campaign is one of the most essential steps in your planning process. Launching...
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The pros and cons of dynamic pricing for your Shopify Store
Dynamic pricing for your Shopify store can be a powerful tool when you are looking to optimize your revenue and profit. Essentially,...
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Liquidating excess inventory: how discount campaigns can help
We all know that discount campaigns are a great way to boost sales, and increase your overall margins. But, did you know that discount...
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The 4 most common pricing mistakes Shopify Store Owners make and how Ecommerce Pricing Software can help avoid them
Are you struggling with pricing your Shopify store? You’re not alone. Pricing is one of the most critical aspects of running...
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Using Discount Campaigns to boost sales and increase customer loyalty
Image: Image of man in green jacket walking in front of Sale sign by Marcus Spiske. Image Source: couponsnake.com If you’ve ever...
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Why master data is crucial - and what a good master dataset looks like
Master data is the backbone of any successful ecommerce operation. It’s the foundation for creating accurate and reliable product information,...
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Maximizing Profits with AI: Forecasting and Price Simulation
Before launching a pricing strategy, conduct a price simulation!  In today’s world, data science and artificial intelligence (AI) have...
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What is a cost and how do different costs affect your pricing?
Cost is a fundamental concept in business that refers to the amount of resources, such as time and money, that a company must expend...
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How do you calculate a purchase price for a product for an optimum outcome?
Coming up with an optimal purchase price for a product can be a complex and challenging task for any business. It is no secret that...
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What is a seasonal product, and how to optimize pricing and profitability for the upcoming season?
We all know Christmas sales can be manic for retail and Ecommerce. The same goes for bikini sales in hot, long summer. But how do you...
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Markdown Pricing: How to Clear Inventory while Optimizing Margins
Maintaining a good level of inventory has been a significant struggle for retailers. If the supply is lower than the demand, it might...
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Why are consumer price index searches soaring in Google?
Now that Consumer Price Index (CPI) came out in USA we found out how it impacts the Google searches for Consumer Price Index. Yes,...
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How to create a Pricing Dashboard and what KPI's to choose?
Are you looking to improve your pricing? Or better understand how your pricing impacts your business? You might benefit greatly from...
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Retail and Ecommerce Pricing Trends for 2023
Pricing is a crucial aspect of any Ecommerce and retail activities. This blog post is looking into the pricing trends affecting retail...
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What's ahead for eCommerce in 2023?
As the ecommerce industry continues to grow and evolve, businesses need to stay up-to-date with the latest trends in the environment...
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How to Show Omnibus Prices on Your Website?
As the EU’s new Omnibus Directive is in force, the legal requirements mean you must change the way you display your product prices...
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How to calculate a perfect sale price after the Omnibus Directive came into force?
How do you calculate a perfect sale price for your next campaign? Running a sale like Black Friday to boost your product sales is often...
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Dynamic pricing: How to prepare your E-commerce business for it?
This blog post will explain how to prepare for dynamic pricing in Ecommerce. In this article, we handle especially dynamic pricing...
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How to use competitor pricing to improve your profitability
ECommerce is a highly competitive business area. Therefore, a key aspect is to understand your competitive environment. Consequently,...
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How to improve pricing and lower costs with 20 unconventional supply chain techniques
This article examines creative ways to lower costs and improve your eCommerce pricing from the supply chain perspective. As in any...
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Price Intelligence for Ecommerce: Why does it matter?
In the booming e-commerce era, price intelligence has become crucial for businesses to succeed. So why does it matter for your e-business,...
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Latest e-commerce pricing challenges and trends in 2022
Introduction According to Shopify’s Future of Ecommerce Report 2022, price is a key factor influencing 74% of consumers. So,...
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A free guide on dynamic pricing for Shopify Stores
The dynamic pricing trend has taken the e-commerce industry by storm. Not too long ago dynamic pricing was only accessible to notable...
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Guide to a Pricing Strategy during High Inflation
Highest inflation record! A record-breaking high inflation rate in the Euro Area is expected to happen according to Eurostat, the statistical...
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PROMOTIONAL PRICING STRATEGIES: The Ultimate Guide To The Application Of The New EU Omnibus Directive.
A promotional pricing strategy is a popular way that many retailers or manufacturers use to generate quick demand for their products...
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Upcoming features highlighted
Highlight on new Sniffie features We’ve truly transformed your pricing experience with our latest update. Firstly with the upcoming...
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Our approach to Omnibus compliant pricing
What is Omnibus compliant pricing? Start preparing for omnibus compliant pricing! Running a pricing campaign on your website or retail...
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Omnibus directive, how is it going to change the transparency of pricing in ecommerce?
The Omnibus-directive requires retailers to inform consumers with not only the discounted price or the discount percentage of a product...
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Should you optimize individual SKUs or bigger optimizable product groups?
Optimizing single product prices might mean you cannibalize your sales on other products. For that, we have generated a concept called...
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How to analyze your competitor's pricing strategy? [+ Free tool]
Communicating the right price to end-buyers is a challenge – But it can Be made easier with competitor pricing strategy analysis to...
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Top e-commerce & retail pricing trends of this year
If you want to succeed in ecommerce, pricing is something that you will need to pay close attention to. Few things have a bigger impact...
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How to use statistical methods in e-commerce pricing
Using statistical methods in pricing to model sales volume and profit: How to model sales volume and profit (the faster way) Statistical...
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5 things you should know about price elasticity in e-commerce
Price elasticity is not a pricing strategy; it’s an attribute that all product prices embody — only the level of elasticity (or in-elasticity)...
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Price elasticity basics: Understand the Strategic Pricing Gateway
What is the Strategic Pricing Gateway? Strategic Pricing Gateway (or the gateway) can be used to understand how your volumes and prices...
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Markup pricing as pricing strategy
If you need to determine pricing for multiple products in a fast and efficient way, the markup pricing strategy is the go-to pricing...
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Price signaling as part of your marketing mix
How to use price signaling in marketing? It doesn’t matter if you’re a price signaling expert, or hearing this term for the first time....
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Have unanswered questions regarding e-commerce pricing?