The Ultimate e-Commerce Pricing Blog

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Rev Up Your Shopify Store: 6 Effective Tactics to Skyrocket Your Traffic
As an e-commerce entrepreneur, your Shopify store serves as your online storefront. Welcome to the ultimate guide on boosting traffic...
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How to forecast discount campaigns with forecast module
Discount campaigns can be a powerful tool in a marketeer’s arsenal, driving customer engagement and sales volumes while moving...
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Dynamic ABC Analysis: Powering Your Product Portfolio Management
In the constantly evolving world of e-commerce, effectively managing your product portfolio can be a challenge. Let alone to understand...
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How to unleash pricing automation with comparison filters
In an increasingly competitive marketplace, making data-driven decisions is more important than ever. Understanding this critical need,...
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Competitor Price Index: Supercharge Your Pricing Strategy
In the competitive landscape of pricing strategies, understanding how your prices stack up against your rivals can make all the difference....
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The Highly Influential Role of Competition in eCommerce Pricing
Competition plays a crucial role in shaping pricing strategies for businesses in the ever-changing world of ecommerce. In the vast...
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Unlocking Success: Leveraging Demand Forecasting for Optimal Discount Campaigns
Offering one-time discounts or setting products on sale for a longer period during a campaign can be an excellent way to encourage...
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Pricing strategy examples: Different niche, different strategy
Hey there, ecommerce rockstars! Let’s have a look at some pricing strategy examples together. Why? Because we all know that pricing...
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Conquer Your Campaigns: Pros & Cons of Bundling and Cross-Selling
As a business owner or marketer, you’re always looking for ways to increase sales and profits. One way to achieve this is by...
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Prepare for Large Campaigns: A Checklist
Are you looking for a surefire way to boost your sales and increase your revenue? Running large sales campaigns can be a highly effective...
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How to use dynamic markdown pricing in Ecommerce: Revolutionize Your Stock Management
Are you running an Ecommerce store with items having high seasonal stocks or best before dates? With a promptly nod, you might agree...
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Price Matching: 4 Benefits and 4 Disadvantages
Price matching is a popular retail strategy where stores match the prices of their competitors for the same product. In today’s...
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Pricing Psychology: Understanding How Consumers Perceive and Respond to Pricing
It’s most probably not new information to you that pricing is a crucial element in marketing and sales strategies. Indeed, the...
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Maximizing Profits: A Guide to Creating Effective Pricing Strategies for Electronics Products
As an electronic store owner, pricing is one of the most critical aspects of your business. With so many competitors in the market,...
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Best practices for implementing eCommerce pricing software on Shopify
Ecommerce pricing software can be a game changer for Shopify store owners looking to optimize their pricing strategies and increase...
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3 key metrics to set targets for a discount campaign
Setting clear, well defined targets for your discount campaign is one of the most essential steps in your planning process. Launching...
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The pros and cons of dynamic pricing for your Shopify Store
Dynamic pricing for your Shopify store can be a powerful tool when you are looking to optimize your revenue and profit. Essentially,...
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Liquidating excess inventory: how discount campaigns can help
We all know that discount campaigns are a great way to boost sales, and increase your overall margins. But, did you know that discount...
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The most common mistakes Shopify Store Owners make with pricing and how Ecommerce Pricing Software can help avoid them
Are you struggling with pricing your Shopify store? You’re not alone. Pricing is one of the most critical aspects of running...
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Using Discount Campaigns to boost sales and increase customer loyalty
If you’ve ever bought something that was advertised as being on sale, then you’re already familiar with the concept of...
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Why master data is crucial - and what a good master dataset looks like
Master data is the backbone of any successful ecommerce operation. It’s the foundation for creating accurate and reliable product information,...
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Maximizing Profits with AI: Forecasting and Price Simulation
Before launching a pricing strategy, simulate it! In today’s world, data science and artificial intelligence (AI) have become an integral...
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What is a cost and how do different costs affect your pricing?
Cost is a fundamental concept in business that refers to the amount of resources, such as time and money, that a company must expend...
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How do you calculate a purchase price for a product for an optimum outcome?
Pricing a product can be a complex and challenging task for any business, as it can greatly affect the success or failure of the product...
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What is a seasonal product, and how to optimize pricing and profitability for the upcoming season?
We all know Christmas sales can be manic for retail and Ecommerce. The same goes for bikini sales in hot, long summer. But how do you...
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Markdown Pricing: How to Clear Inventory while Optimizing Margins
Maintaining a good level of inventory has been a significant struggle for retailers. If the supply is lower than the demand, it might...
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Why are consumer price index searches soaring in Google?
Now that Consumer Price Index (CPI) came out in USA we found out how it impacts the Google searches for Consumer Price Index. Yes,...
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How to create a Pricing Dashboard and what KPI's to choose?
Are you looking to improve your pricing? Or better understand how your pricing impacts your business? You might benefit greatly from...
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Retail and Ecommerce Pricing Trends for 2023
Pricing is a crucial aspect of any Ecommerce and retail activities. This blog post is looking into the trends affecting retail and...
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What's ahead for eCommerce in 2023?
As the eCommerce industry continues to grow and evolve, businesses need to stay up-to-date with the latest trends in the environment...
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How to Show Omnibus Prices on Your Website?
As the EU’s new Omnibus Directive is in force, the legal requirements mean you must change the way you display your product prices...
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How to calculate a perfect sale price after the Omnibus Directive came into force?
How do you calculate a perfect sale price for your next campaign? Running a sale like Black Friday to boost your product sales is often...
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How to prepare your eCommerce for Dynamic Pricing
This blog post will explain how to prepare for dynamic pricing. In this article, we handle especially dynamic pricing based on competitors....
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How to use competitor pricing to improve your profitability
ECommerce is a highly competitive business area. Therefore, a key aspect is to understand your competitive environment. Consequently,...
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How to improve pricing with 20 unconventional supply chain techniques
This article examines creative ways to lower costs and improve your eCommerce pricing from the supply chain perspective. As in any...
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Price Intelligence for Ecommerce: Why does it matter?
In the booming e-commerce era, price intelligence has become crucial for businesses to succeed. So why does it matter for your e-business,...
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Demand Forecasting: Importance, Benefits and Driving Factors
Forecasting demand is complex, and it gets more difficult for retailers in a COVID-19 world. You may need to know how much revenue...
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Latest e-commerce pricing challenges and trends in 2022
Introduction According to Shopify’s Future of Ecommerce Report 2022, price is a key factor influencing 74% of consumers. So,...
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A free guide on dynamic pricing for Shopify Stores
The dynamic pricing trend has taken the e-commerce industry by storm. Not too long ago dynamic pricing was only accessible to notable...
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Guide to a Pricing Strategy during High Inflation
Highest inflation record! A record-breaking high inflation rate in the Euro Area is expected to happen according to Eurostat, the statistical...
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PROMOTIONAL PRICING STRATEGIES: The Ultimate Guide To The Application Of The New EU Omnibus Directive.
A promotional pricing strategy is a popular way that many retailers or manufacturers use to generate quick demand for their products...
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Upcoming features highlighted
Highlight on new Sniffie features We’ve truly transformed your pricing experience with our latest update. Firstly with the upcoming...
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Our approach to Omnibus compliant pricing
Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus Directive...
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Omnibus-directive, how is it going to change the transparency of pricing in ecommerce?
The Omnibus-directive requires retailers to inform consumers with not only the discounted price or the discount percentage of a product...
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Should you optimize individual SKUs or bigger optimizable product groups?
Optimizing single product prices might mean you cannibalize your sales on other products. For that, we have generated a concept called...
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How to analyze your competitor's pricing strategy? [+ Free tool]
Communicating the right price to end-buyers is a challenge – But it can Be made easier with competitor pricing strategy analysis to...
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Top e-commerce & retail pricing trends of this year
If you want to succeed in ecommerce, pricing is something that you will need to pay close attention to. Few things have a bigger impact...
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How to use statistical methods in e-commerce pricing
How to model sales volume and profit (the faster way) Modelling sales volume and profit can be done in different ways depending on...
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5 things you should know about price elasticity in e-commerce
Price elasticity is not a pricing strategy; it’s an attribute that all product prices embody — only the level of elasticity (or in-elasticity)...
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Price elasticity basics: Understand the Strategic Pricing Gateway
What is the Strategic Pricing Gateway? Strategic Pricing Gateway (or the gateway) can be used to understand how your volumes and prices...
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Markup pricing as pricing strategy
If you need to determine pricing for multiple products in a fast and efficient way, markup pricing is the go-to pricing strategy for...
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Price signaling as part of your marketing mix
How to use price signaling in marketing? It doesn’t matter if you’re a price signaling expert, or hearing this term for the first time....
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Pricing over product life cycle
Understanding the product lifecycle helps organizations to make better pricing decisions. With clear pricing decisions you ensure that...
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Promotional Pricing Strategy
Promotional pricing strategy aims towards increasing brand awareness and attracting customers by offering massive discounts and deals....
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Recommended Retail Price and How to Use it Effectively
In today’s extremely competitive market, what does it take to make your sales figures rise? Let’s be honest: it’s much more than simply...
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Understanding Customer Lifetime Value (CLV) in e-commerce & retail
The customer lifetime value (CLV) is a valuable metric that shows the total amount of money a business expects a customer to spend...
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How big of a difference in e-commerce prices is noticeable?
Have you thought about how big of a difference in ecommerce prices is noticeable to consumers? Have you ever wondered how some businesses...
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Five good pricing strategy examples and how to benefit from them
Pricing strategies are the main profit drivers in eCommerce. As price is the key detail consumers compare in eCommerce, pricing...
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What is market cannibalization (and how to avoid it)
It is all too common for big brands to experience market cannibalization when they start marketing new products – this happens when...
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Using machine learning to calculate price-elasticity
Machine learning in price and profit optimization Machine learning refers to the study of computer algorithms that improve automatically...
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How to build a profitable market-based pricing strategy
What is market-based pricing strategy? Market-based pricing strategy involves a process in which the product prices are fixed after...
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What is price elasticity? A complete guide for your e-commerce business pricing
When it comes to pricing and choosing the right price for a product, one of the first things you will stumble upon is the discussion...
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Does machine learning work for my e-commerce business's pricing? (5 typical use cases)
“We don’t have enough historical transaction data.” “We don’t have big enough sales volumes.” “We don’t want to be the cheapest.” “We...
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What is dynamic pricing? Definition, practical examples, pros and cons
Although dynamic pricing with its various benefits is a powerful tactic in your eCommerce pricing strategy, it remains one of...
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The driving forces that make pricing more important than ever
Price has always been an important factor for the success of any business in general, and ecommerce in particular. In the past few...
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Overcoming internal factors contributing to MAP violations
Minimum advertised price (MAP) is the lowest price that a seller can display for a product.
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The most common e-commerce pricing mistakes made by managers
Intro As a business manager, you need to avoid making common pricing strategy mistakes and decide the right pricing for your product...
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Have unanswered questions regarding e-commerce pricing?