NYDJ, a renowned premium jeans company founded in 2003, is excited to announce its strategic collaboration with Sniffie, a trailblazer in pricing optimization solutions. This partnership marks a significant step forward for NYDJ in fortifying its pricing capabilities amidst the competitive landscape of fashion retail. As the two entities join forces, NYDJ reaffirms its unwavering dedication to designing timeless and trendy items that make every woman feel comfortable and confident.
Tara Ragan, Executive Vice President of Planning and Operations at NYDJ, emphasizes the company’s core of having the perfect fit at everything they do. She expresses, “Our collaboration with Sniffie signifies a pivotal moment for NYDJ, aligning seamlessly with our mission to provide comfortable and flattering jeans that fit women of all shapes, sizes and ages at compelling prices. Together, we aim to redefine industry standards, ushering in a new era of value and accessibility.”
In the ever-evolving landscape of fashion retail dominated by e-commerce, strategic pricing emerges as a critical factor. Tomi Grönfors, CEO and Co-Founder of Sniffie, highlights the collaborative nature of the partnership, stating, “NYDJ has demonstrated remarkable commitment to innovation and progress. Their proactive engagement and shared objectives have paved the way for a seamless integration, setting the stage for impactful outcomes.”
About NYDJ:
NYDJ is a premium jeans company headquartered in Los Angeles, California. Since its inception in 2003, NYDJ has revolutionized the denim industry with its comfortable and figure-flattering jeans, garnering a dedicated following among women worldwide. NYDJ products are available through leading department stores and boutiques across 30 countries, including renowned retailers such as Nordstrom, Bloomingdale’s, and Macy’s in the United States.