An Ecommerce Pricing Platform made of three components

Our software solutions consist of  three main components, designed for different pricing needs.


Pricing tools

Maximize your ecommerce sales with automatic and quick pricing. Make your pricing dynamic with our pricing tools.


Price optimization tools

Optimize ecommerce sales and  margins with Sniffie’s pricing tools. Undestand your demand and use it in forecasting.


Sniffie price monitoring module

Market monitoring tools

Track competitor pricing, campaigns and availability. Use the data for dynamic pricing or detailed market analysis.


What's the right solution for your business?

If you are wondering what would be the perfect fit out of our software solutions for your business, lets have a chat. We are happy to offer our view on how to solve your e-commerce pricing challenge in the best way possible.


As a customer we promise you the following

Our customer success motto is simple. Who cares wins.

It means that we are ridiculously easy to use, friendly and always at your service. When you become our customer, you will receive the following support:

Personalized training to get you started fast

We’ll make sure you have the needed skills and knowledge to get you started. You don’t need to be a pricing ninja just yet – you’ll become one soon enough.

Live chat support in case you have any questions

Our awesome Customer Success team offers live chat support during work hours to help you with any questions or needs.

A tailored success plan

Our Customer Success team creates a tailored plan for you to help you get the most of our tools. 

Pricing consultation for growth

Our experts offer pricing consultation upon request. As our customer, you’ll also get access to exclusive training webinars and best practice insights.

Trusted by

These are just some of our happy customers

Start small. Play, learn and grow

We typically recommend starting relatively small (even if it’s a bit against our growth). This way you’ll learn to price right, get better results and focus on what matters. No waving of hands, no empty promises. Many of our customers have stayed with us since the day we started. We are proud of that.

90 days - 100% moneyback guarantee


Your decision to go with us is absolutely, positively and 100% fully protected by 90-days moneyback guarantee.

If you don’t like Sniffie within the first 90 days, we will be the first to refund you.

90 days guarantee for all dynamic product pricing software customers


Most frequent questions and answers​

Pricing automation means that a company uses automated strategies, workflows and processes to automate their price monitoring, pricing and price optimization processes. Often price automation processes also include integration with ecommerce platforms such as Shopify and marketin platforms such as klaviyo, Custobar or Google Shopping.

Yes, our system currently supports ENG, FIN and SWE as does our Customer Success Team. We can also provide you with a translation file that you can use to translate the service to your native language.

Yes. The administrator of the account has the ability to edit the users of the Sniffie account e.g. add or remove users.

There is a log that saves and show the actions taken by users on Sniffie. Especially useful when many users are using Sniffie and if you want to track down the source of a certain change.

You are able to change between several reference sites and therefore change which site your data is monitoring against. This allows you to use your own site or your competitors’ sites as a reference point.

Yes you can. You can monitor the product availability/ product stock of your competitors in a simple matrix showing the information on a product-level. You can easily also see the availability in a glance and make decision based on the data. You are also able to specify colors for different values if the stock is colour coded.

In pricing you can set rules where you will not take those competitors in account in your dynamic pricing that have no or little stock or inventory.

Sniffie dynamic pricing module is based on intuitive market strategies that users themselves can create. Those are mainly based on actual market situations and then tuned with user inputs. You can easily create markets, submarkets and set those to all or some of your products on company, brand, category or for example product level. Sniffie changes pricing and you can either let Sniffie change those automatically or accept price suggestions. You can also easily set safeguards and price guides so that there will not be any pricing mistakes.

We’re so confident it works that we even have a money back guarantee! With our AI-based price optimization tool, e-commerce and retail businesses can increase profit margins by 5% during the first 90 days of use only (T&Cs apply), and on average 10% more compared to traditional methods of calculating price elasticity.

You tell us the market and we monitor it. You can monitor all kinds of price points and types. Also campaigns, availability, changes in product page etc. To do the daily analyses we have create a powerful tool called Price Matrix. It is a simple matrix where you can see your prices against your competitors. The data in the matrix is updated several times a day and it shows also if the competing products are out of stock, in campaign or not available. Yuo are able to modify the views, save your own and get alerts from different views.

Yes and it is called Price Matrix. That is the center of the price monitoring module. It is a visually simple yet specific and effective matrix showing you the price of all monitored products from all monitored competitors. You are able to filter down the data to a single category, a time range, certain websites or even view all changes together within a specific brand.

Yes, you can normalize currency for your chosen dashboard or price matrix. It changes the value from any other currency to Euro based on current currency rates and therefore makes comparing and analysing data much easier. It also works in our pricing automation system where it changes all the prices to repricable currency to make comparison intuitive.

Our analytics are equipped with several standardized indexes that are automatically calculated for you and shown at the top of the Price Matrix. The following indexes are standard:
CPI = Competitor price index, shows prices relative to common products prices, your own store is always 100 so a competitor having the index 110 means they are 10% more expensive.
PPI = Product Price Index, an index is calculated for each product separately and PPI is the average of those indexes. Compared to CPI the difference is that all products no matter price has the same weight in the PPI. Your own store always has the index 100.
– MPI = Market Price Index, store sum of all products compared to the market average, excludes your store
– MPI (full) = Market Price Index, store sum of all products compared to the market average, includes your store
Products = amount of products included in the index calculation. Missing price points are not included in this
Common products = amount of products in common between stores.

There is a ready made integration from Sniffie to any website built on Shopify’s platform. The integration enables sharing of price history, banners and price change notifications. You can see all integrations also here.

There is a ready made integration from Sniffie to any website built on Magento platform. The integration enables sharing of price history, banners and price change notifications. You can see all integrations also here.