Price optimization, pricing automation, and price monitoring for e-commerce

Review, manage, and optimize prices; grow your product margins and profitability; and stay in control while saving a lot of manual work and avoiding costly human errors.


Software solutions

Rule-based pricing automation

Automate your e-commerce pricing with rule-based pricing strategies and campaigns; combine with price monitoring module for market-based pricing strategies; and reprice products automatically or review before going live.

AI-based price optimization

Set e-commerce pricing strategies based on your products’ price elasticity and create campaigns; optimize products or product groups for for profit or revenue and minimize market cannibalization; and reprice products automatically or review before going live.

Price monitoring

Monitor your competitors or resellers to keep up with market trends, competitors’ prices and reselling opportunities; review market data in real time and compare prices in visual views; and use advanced filters to make sense of market data.


What's the right solution for my business?

Book a call with our e-commerce pricing expert to find out how you can benefit from pricing automation & optimization.


This is what you get as our customer

Personalized training to get you started fast

We’ll make sure you have the needed skills and knowledge to get you started. You don’t need to be a pricing ninja just yet – you’ll become one soon enough.

Live chat support in case you have any questions

Our awesome Customer Success team offers live chat support during work hours to help you with tricky questions.

A tailored success plan to help you make the most of it

Our Customer Success team creates a tailored plan to help you get the most of our tools. 

Pricing consultation to help you grow sustainably

Our experts offer pricing consultation upon request. As our customer, you’ll also get access to exclusive training webinars.

Less than 2M€ in revenue? Check out our program for early-stage e-commerce startups

Trusted by

These are just some of our happy customers

Start small, profit, expand

We typically recommend starting relatively small (even if it’s not the best for our own business). This way you’ll learn to make use of data faster and manage your pricing more efficiently. Our pricing scales with your business.


Don't just take our word for it


Easy set up with
plug-and-play integrations

Just plug your e-commerce platform into Sniffie. Sniffie starts pulling data from your systems and learning from both past and new transactions — and you’re ready to start optimizing your prices.

Frequently Asked Questions

Pricing automation means that a company uses automated strategies, workflows and processes to automate their price monitoring, pricing and price optimization processes. Often price automation processes also include integration with ecommerce platforms such as Shopify and marketin platforms such as klaviyo, Custobar or Google Shopping.

Sniffie pricing module is based on intuitive market strategies that users themselves can create. Those are mainly based on actual market situations and then tuned with user inputs. You can easily create markets, submarkets and set those to all or some of your products on company, brand, category or for example product level. Sniffie changes pricing and you can either let Sniffie change those automatically or accept price suggestions from the service or mobile app.

Yes, our system currently supports ENG, FIN and SWE as does our Customer Success Team. We can also provide you with a translation file that you can use to translate the service to your native language.

Yes. The administrator of the account has the ability to edit the users of the Sniffie account e.g. add or remove users.

There is a log that saves and show the actions taken by users on Sniffie. Especially useful when many users are using Sniffie and if you want to track down the source of a certain change.

We have a powerful tool called Price Matrix. It is a simple matrix where you can see your prices against your competitors. The data in the matrix is updated several times a day and it shows also if the competing products are out of stock, in campaign or not available.

You are able to change between several reference sites and therefore change which site your data is monitoring against. This allows you to use your own site or your competitors’ sites as a reference point.

Yes and it is called Price Matrix. That is the center of the price monitoring module. It is a visually simple yet specific and effective matrix showing you the price of all monitored products from all monitored competitors. You are able to filter down the data to a single category, a time range, certain websites or even view all changes together within a specific brand.

You can monitor the product availability/ product stock of your competitors in a simple matrix showing the information on a product-level. You can easily also see the availability in a glance and make decision based on the data. You are also able to specify colors for different values if the stock is color coded.

Yes, you can normalize currency for your chosen dashboard or price matrix. It changes the value from any other currency to Euro based on current currency rates and therefore makes comparing and analysing data much easier. It also works in our pricing automation system where it changes all the prices to repricable currency to make comparison intuitive.

Our analytics are equipped with several standardized indexes that are automatically calculated for you and shown at the top of the Price Matrix. The following indexes are standard:
CPI = Competitor price index, shows prices relative to common products prices, your own store is always 100 so a competitor having the index 110 means they are 10% more expensive.
PPI = Product Price Index, an index is calculated for each product separately and PPI is the average of those indexes. Compared to CPI the difference is that all products no matter price has the same weight in the PPI. Your own store always has the index 100.
– MPI = Market Price Index, store sum of all products compared to the market average, excludes your store
– MPI (full) = Market Price Index, store sum of all products compared to the market average, includes your store
Products = amount of products included in the index calculation. Missing price points are not included in this
Common products = amount of products in common between stores.

There is a ready made integration from Sniffie to any website built on Shopify’s platform. The integration enables sharing of price history, banners and price change notifications.

There is an integration from Sniffie to any website built on Magento’s platform. The integration enables sharing of price history, banners and price change notifications.