Run pricing campaigns that reach your targets
Run campaigns that reach your targets
Make sure your pricing campaigns deliver growth and not just discounted prices.
Run profitable campaigns that increase profits
Offer appealing and profitable prices without manual work or monitoring.
Keep your discount campaigns legal and compliant
Run pricing campaigns that automatically follow the EU’s new Omnibus Directive.
Manage pricing campaigns with few clicks and make sure you build a better business.
Benefits of Pricing Campaign Software
Choose products, set a timeframe, and add a discount. At the simplest, it is just like that.
Set and run campaigns
Run profitable discount campaigns that are also compliant with legal requirements.
Manage the campaign easily
See and manage all your current and upcoming pricing campaigns from a simple calendar view.
Make compliant campaigns
Run campaigns with automatic processes for legal compliance. Follow the Omnibus directive to the letter.
Add profitability with AI
Use AI to study how pricing campaigns grow your demand for your products when in the campaign.
Simulate your campaign pricing
Use our free Discount Campaign Pricing Simulator to run different scenarios to select the best outcome.
Easy to use and free!
Highlighted features of our Pricing Campaign Management Tool
Enjoy automation
Set desired products into a pricing campaign and ensure they return to their regular strategy once the campaign is over.
Simple yet flexible rules
Plan, create and repeat
Trusted by industry leaders
Highlighted features of our Pricing Campaign Management Tool
Enjoy automation
Simple yet flexible rules
Plan, create and repeat
Find the right plan
Starter
- Basic pricing modules
- Up to 3600 products
- Default dashboards
Basic
- All pricing modules
- Up to 3600 products
- Default dashboards
Business
- All pricing modules
- Up to 10000 products
- Dynamic dashboards
Enterprise
- Modules with extended features
- Unlimited number of products
- Dynamic dashboards
How Omnibus Directive affects campaign pricing in the EU
The Pricing Campaign Tool by Sniffie is compliant with the Omnibus Directive. Find further information on the topic by visiting the Omnibus Directive Legal Reasearch page.
PLUG TO YOUR ECOSYSTEM
Integrate to any platform
Just plug your Ecommerce platform, ERP or PIM into Sniffie. Sniffie operates as your pricing master and starts pulling data from your systems and learning from both past and new transactions — and you’re ready to start optimizing your prices.
Plug-and-play integrations
FAQ
A pricing campaign is a promotional campaign technique to raise demand. For example, you lower the price of your products in a discount campaign and compare the cost to the previous price point to create perceived value for consumers.
In promotional pricing companies lower their price for their products. It is used to create urgency to buy because the products are seen more valuable item to buy as the price is lower and then the percieved value higher. Often such promotions also use psychology to compare the price to the previous or the recommended retail price to create even higher value through price difference.
Promotional price is a price given for a limited period in a pricing campaign. The promotional price is a lowered price from the previous price or the original price, often called recommended retail price. The lowered price is often compared to recommended retail price to create a sense of achieved financial gain. For the comparison to be legal the recommended retail price must have been used for a certain period before setting the promotional pricing.
Pricing campaigns can be in many forms. Basically the most simple is the price discount. The price discount can be associated in the original price, added services and be based on volumes you buy. Examples that everyone knows are buy one get one free or other conditional discounts, free shippings or gift purchase.