AI-based price optimization tool for e-commerce

With our AI-powered dynamic pricing tool, e-commerce businesses can find the optimal price point for each product and maximize profit margins predictably and without time-consuming manual work or manually set pricing rules.

Our pricing algorithm is based on reinforcement learning which means you don’t need huge amounts of historical transaction data, huge sales volumes, or market data to get started and get results.


Here’s what you can do with our AI-based price optimization tool

Automate price changes to find the optimal price point and maximize profit margins

For products with minimal competitive relevance, you can automate price changes based on customer behavior and changes in the market. Alternatively, you can set safeguards to stay within preferred limits, or choose to approve all changes manually.


Get price recommendations to make informed decisions about your pricing strategy

For extremely competitively relevant and price-sensitive products, you can choose to get price recommendations (instead of automatic repricing) to keep you up to date about the market and competitive situation and help you set your pricing strategy right.

This is what our customers love about us

We know – AI is a buzzword, but just hear us out. Our price optimization tool is based on reinforcement learning rather than neural networks, which means you don’t need huge amounts of historical data to get you started. Granted, the more historical data you have, the faster you can ramp up, but you definitely don’t need tons of data to get the ball rolling.

If you need to handle pricing strategies for hundreds or thousands (or even tens of thousands) of products or product categories, manual pricing rules manually is typically not the most profitable option. Human brain is simply not able to recognize patterns in large data sets efficiently enough. Enter a reinforcement learning based pricing algorithm that works systematically 24/7.

No matter your sales volumes, our tool’s pricing recommendations are always just as reliable. With lower sales volumes it just takes a bit longer for our tool to find the optimal price point. 

No need to spend days (or weeks!) of work time each month monitoring competitor prices or adjusting your pricing strategies manually. Just plug in our tool and it will make sure you won’t ever again leave easy money on the table by not pricing your products proactively.

Don’t worry – our tool is no black box, actually quite the opposite: you have full visibility and control over anything and everything that happens at all times. You can always opt to confirm price recommendations before going live. Optionally, you can also set safeguards to keep changes within preferred limits.

Our reinforcement learning based pricing tool can increase profit margins equally well (according to our data, up to 10% on average, compared to manually set pricing rules) for high-end e-commerce brands, cut-price retailers with high sales volumes, and anything and everything in between.

While our tool can easily handle pricing for tens of thousands of products, we typically recommend businesses to start small and expand product use to long-tail products only after that. This ensures that you learn to make use of all the new data that you have at hand.

When it comes to marketing activities like digital advertising campaigns or newsletters, we can separate specific products from others and treat them differently from those with no ongoing promotion. But just like with digital marketing, things like website traffic are often poor attributes because you can never filter out all bot traffic and unengaged/irrelevant visitors. In fact, since the algorithm assesses a price point depending on if it’s sold or not, taking increased or decreased traffic numbers into account with no further information would often be misleading (e.g. if your marketing campaign attracted a lot of people with no real buying intent).

We offer easy-to-implement integrations with Shopify and Magento (Woocommerce and other e-commerce platforms coming). If we don’t have an integration with your e-commerce platform, ERP or other systems yet, we’re typically able to offer tailor-made integrations that are easy to implement and don’t require too much of your developers’ time.

We’re so confident if works that we even have a money back guarantee! With our AI-based price optimization tool, e-commerce and retail businesses can increase profit margins by 5% during the first 90 days of use only (T&Cs apply), and on average 10% more compared to traditional methods of calculating price elasticity.

Still not sure if it works for your business?


This is how our AI-based pricing tool works

Find the optimal price point with automated testing

Our AI-based pricing tool systematically tests small changes in prices over a short time period until settling for the most profitable price point by interpreting the changes in demand.

This typically takes no more than one or two months, depending on the amount of historical data and your sales volumes.

Observed mean profit per price

Optimize for higher profit margins or revenue

You can choose to optimize your prices for either increased revenue, or in most cases, increased profit margins. 

Especially in the latter option, the optimal price point is surprisingly often much higher than the original price – which means you’re essentially leaving easy money on the table.

Continue controlled testing to stay ahead of competition

After the best possible price point for a product has been found, the algorithm will continue testing if it changes over time by making incremental price changes.

In addition to finding the best possible price points, this process generates valuable market data on your sales volumes and demand in relation to price points. This data can then be used to make future pricing decisions.

Observed mean profit per price

Easy and fast to get started

You only need to provide us access to your purchase history or product feed (for the algorithm to learn faster) and information about your e-commerce costs, and then integrate our tool to your e-commerce platform to enable automated repricing based on the information our algorithm produces. 

Ready to increase your profit margins?

Curious to see how it works? Our pricing experts are happy to show you around.