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About us

Our mission is to make product pricing simple for e-commerce and retail stores.

Our solution is an AI-driven pricing tool that knows exactly what your customers are willing to pay for your products.

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Sniffie team

2017

Year founded

800+

Users

32+

Countries

Founders (Niko Naakka, Tuomas Uutela, Tomi Grönfors)

About Sniffie Software

We are a Helsinki-based company that delivers a data-driven, all-in-one pricing platform.

We empower retail and eCommerce businesses to boost profitability through automated pricing solutions, leveraging our cutting-edge AI technology for full or partial automation. At the core of Sniffie is machine learning, transforming each transaction into valuable insights to understand your demand patterns.

Our modular tool includes setting optimal prices, running promotions, clearing inventory, making dynamic price adjustments, and forecasting sales. With Sniffie, you can manage all your eCommerce and omni-channel pricing strategies and workflows seamlessly.

Our SaaS service is available to customers worldwide, currently serving clients in 32 countries.

Meet our team

Complex pricing strategies, now simplified

We envision a future where every retail business can effortlessly harness the power of data-driven pricing to reach their full potential. As we strive to become the global leader in pricing automation, our focus is on simplifying even the most complex pricing strategies. Our AI-driven platform is designed to provide intelligent, transparent, and effective solutions that empower our clients to concentrate on what truly matters: growth and customer satisfaction. 

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Forecasting

Our valued partners

“Sniffie has definitely made it easier for our merchandisers to perform their daily activities. Sniffie’s product has increased our gross profit by about 10%, and our net profit by just about 10% as well which is really powerful as it has almost doubled our net profits.”
Justin ZarabiDirector New Business Development, FAM Brands
“Sniffie has been a super valuable investment that really has increased our profitability and reaction time. A must have tool for modern Ecommerce companies.”
Kari KauhanenCEO, Lumise
“Say the least, Sniffie is a must-have tool for us. We are super happy Sniffie users! The automation level and sophistication of Sniffie’s AI models have helped us to make better profitability and increase our ability to be a fully data-driven company.”
Joonas Kauti Commercial Director, BHG Group (Taloon.com / Netrauta.fi)
DIVE INTO SNIFFIE's success stories
“Sniffie has definitely made it easier for our merchandisers to perform their daily activities. Sniffie’s product has increased our gross profit by about 10%, and our net profit by just about 10% as well which is really powerful as it has almost doubled our net profits.”
Justin ZarabiDirector New Business Development, FAM Brands
“Sniffie has been a super valuable investment that really has increased our profitability and reaction time. A must have tool for modern Ecommerce companies.”
Kari KauhanenCEO, Lumise
“Say the least, Sniffie is a must-have tool for us. We are super happy Sniffie users! The automation level and sophistication of Sniffie’s AI models have helped us to make better profitability and increase our ability to be a fully data-driven company.”
Joonas Kauti Commercial Director, BHG Group (Taloon.com / Netrauta.fi)
DIVE INTO SNIFFIE's success stories

Book a demo with our pricing experts

Meet with us today and let's discuss how we can help you reach your pricing goals.

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Company details

The company started operating in 2017.

Tomi Grönfors, CEO & Co-Founder

Niko Naakka, Principal Software Engineer

Tuomas Uutela, Director of Technical Customer Success 

Konsta Saarela, Director of the Board

Jakob Storå, member of the Board

Mikko Honkanen, member of the Board

Kimmo Naakka, member of the Board

Tomi Grönfors, member of the Board

The Sniffie office is located in:

Valimotie 17-19

00380 Helsinki

Finland

Register number

2709148-3 /  FI27091483

Company name: Sniffie Software Oy

Company code (y-tunnus): 2709148-3

OVT-code: 003727091483

Address: Valimotie 17-19, 00380 Helsinki

E-invoice number: 003727091483

Operator: Apix Messaging Oy

Operator code: 003723327487

Email: [email protected] 

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