Sniffie Founding Team from left Niko Naakka, Tuomas Uutela and Tomi Grönfors

This is Sniffie

We are Helsinki based startup on a global growth path

We believe easy price monitoring should be the norm in any business. Complex, tedious software makes people cranky. We are here to change this with Sniffie. It’s not either wise or nice to buy excessive amounts of data and start analysing it, if the only thing you need to monitor is your local competition. That’s why we believe small data is beautiful. Our only aim is to help our customers to make better pricing decisions and better business. But what is Sniffie as a company all about? Here you can find more detailed information about us, and our company and the story behind it.

Meet Our Team

The Ones who made it this far

Tomi Grönfros Sniffie Co-Founder CEO
Tomi Grönfors
Co-founder & CEO

Tomi is an experienced entrepreneur, passionate leader, marketing and sales guy. He loves products and services that make a complex world simple. A loving family man, friend and a team member. Active grappler and martial artist.

Niko Naakka Sniffie Co-Founder CTO
Niko Naakka
Co-Founder & CTO

An engineer with an interest in automation, healthcare and mathematics. A strong believer in the idea that any data can be useful as long as it reaches the right person.

Tuomas Uutela Sniffie Co-Founder
Tuomas uutela
Co-founder & integrations

A software developer who loves spending his free time up in the air. Tuomas has been tinkering with computers ever since he could write at the age of seven years old.

Suvi Leinonen Sniffie COO
Suvi Leinonen

Suvi plays a major role in keeping the organization running and stable with an exceptional customer focus. She makes sure that the company culture develops towards customer centered and positive team work.

Ossi Cornér Sniffie CFO
Ossi Cornér

Ossi is our tech-savvy CFO who started out at Sniffie as an intern but was soo good that he was immediately offered a permanent position. In his spare time he enjoys fishing and spending time in nature.

Mikaela Rosenbröijer
head of marketing & communications

Mikaela is our open-minded Head of Marketing & Communication. She loves intelligent and unexpected ways to market a service and never shies away from a problem that needs solving. Most of her free time she spends sport climbing.

Fredrik Hollsten Sniffie Head of Product
Fredrik Hollsten
head of product

Fredrik is responsible for guiding the product team towards our vision and making sure we build the right stuff at the right time. Oh, and that is looks beautiful both in an out

Richard Sundman Sniffie Nordic Sales Manager
Richard Sundman
Head of sales

Richard is our B2B sales superstar. His spare time is spent with friends, crossfitting and travelling, and he never say no to a glass of Champagne. Oh, and he loves chili.

Jimmy Holmi
sales manager

Jimmy originally joined Sniffie as a marketing and sales intern but when a position opened up, he was hired for a full time position. Jimmy is also a chef by education and likes to spend his free time thai-boxing.

Erik Kaunismäki
Pricing automation consultant

An economist who loves to combine theory and practice. Erik likes to see life as a puzzle and different ways of living as different ways of solving that puzzle. In his spare time he enjoys brewing beer, roasting coffee and diving into YouTube videos about elaborate chess strategies.

Aleksi Kukkonen Sniffie Data and AI
Aleksi Kukkonen
Head of data

Aleksi is our data enthusiastic psychology student and our Head of Data  specializing in AI. Aleksi is responsible for the development of SAMPO as well as our other AI solutions.

Lia Strandberg
Customer growth manager

Lia is our Customer Growth Manager. Her passion is in creating customer value and she loves to interact with people. Her spare time is spent with family and friends, working out and looking for the best take away coffee in the city. Recently she has also got crazy about houseplants.

Jonas Timonen
Marketing & social media coordinator

Jonas is the newest member of our marketing team. He joined Sniffie as a Sales and Marketing intern and stayed and joined the marketing team after the internship. Jonas has a black belt in Judo and soon, he’ll have one in marketing as well.

Jonas Weckström Sniffie Culture HR
Jonas Weckström
Advisor (culture & hr)

Jonas, the classical finnswede, will make sure our team develops a winning culture & has the right people. He makes sure we have personal development plans (on all levels), culture implemented daily and recruitment process that works.

Konsta Saarela Sniffie Strategy
Konsta Saarela
advisor (strategy)

Konsta is responsible of our strategy process and development. He’s a brilliant mind with the ability to focus on the big picture, so it’s not forgotten in the daily grind.

Elina Kotamäki
Growth Hacker

Elina, our new Growth Hacker just got her bachelors degree in Business Management and is now eager to apply her knowledge at work and learn new skills. Having lived a bit all around Europe (London, Paris and Berlin to name a few), Elina is all about discovering new places and living new experiences.

Marta Tiainen

Marta is our newest trainee and CS-team technical member who has an extensive educational background on economics from the University of Helsinki.
Marta is originally from St. Petersburg Russia and now during the corona period she decided to boldly start studying programming. On her free time Marta enjoys playing volleyball and reading.

Interested in working here? Apply now!

See our open positions and apply today! We’re very interested in talking to you, if you are a great person and have the talent we´re looking for.


This is one of the things we do best

We believe in motivated and happy people, who know where they are heading. That’s why we spend hours and hours on teaching you what you need to know. You’ll catch the attitude we hold dear and then we let you free. Just because we believe motivated people deliver quality work.

Become a pricing Ninja.

We believe in simple things. That’s why we did the hard work for you.