discounts and promotions

Using discounts and promotions effectively on Shopify

Discounts and promotions are the magic wands of Shopify merchants, casting spells to enchant new customers, ignite repeat purchases, and boost revenue to new heights. But here’s the secret: the key to their power lies in thoughtful implementation. So, get ready to embark on a journey through various discount and promotion strategies, designed to help Shopify merchants achieve their business goals while captivating their audience.

Percentage-based discounts

Let’s start with a classic. By offering a percentage off the total purchase, you create a compelling reason for customers to seal the deal. Imagine the allure of “Get 20% off your entire order with code SUMMER20.” This strategy works wonders for clearing excess inventory, running seasonal promotions, or attracting first-time shoppers.

Best practice: Set clear start and end dates for the promotion, and don’t forget to sprinkle in some urgency-driven language like “Limited time offer” to ignite that sense of immediate action.

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Dollar amount discounts

Cash speaks louder than words! With dollar amount discounts, you provide customers with a fixed monetary reduction on their purchase. Picture this: “Save $10 on all orders over $50.” This strategy entices price-conscious customers who appreciate immediate monetary savings. Plus, it can motivate them to increase their order value to qualify for the discount.

Best practice: Consider setting a minimum order value to encourage larger purchases, and ensure the discount aligns with your profit margins for a win-win situation.

BOGO offers

Buy One, Get One (BOGO) Offers: Brace yourself for some shopping excitement! BOGO offers are a surefire way to entice customers and boost sales: “Buy one shirt, get the second one at 50% off.” This irresistible deal tempts customers with a perceived value and encourages them to take the plunge, even on items they may have hesitated to purchase before.

Best practice: Transparency is key. Clearly communicate the terms of the offer, including any exclusions or limitations, and emphasize the amazing savings customers can enjoy.

Free shipping

Ah, the sweet sound of free shipping! Shipping costs can often be a stumbling block for customers, but offering free shipping can work wonders for increasing conversions and order values. Consider implementing free shipping as a limited-time promotion or setting a minimum order threshold to qualify.

Best practice: Ensure customers are aware of the free shipping offer by using banner notifications or pop-ups on your website. Don’t forget to clearly communicate any minimum order requirements to avoid surprises at checkout.

Exclusive subscriber discounts

Exclusive Discounts for Subscribers: Let’s reward loyalty and turn one-time shoppers into devoted fans. By offering exclusive discounts or promotions to your email subscribers or loyalty program members, you create a sense of exclusivity and foster regular engagement with your brand.

Best practice: Segment your subscriber list and tailor the discounts based on customer preferences, past purchases, or their level of engagement with your brand. This personal touch will make customers feel valued and encourage them to keep coming back.

Referral discounts

Word-of-mouth is a powerful marketing force. Harness it by offering referral discounts to customers who bring their friends or family members to your store. Not only will this attract new customers, but it also rewards your existing ones for their advocacy.

Best practice: Make it enticing for both the referrer and the referred customer to participate. Ensure sharing referral links through social media or email is effortless, so your customers can spread the word with ease.

Limited-time flash sales

Let’s create a buzz and ignite a buying frenzy! Flash sales are time-limited events that create a sense of urgency and excitement. By offering significant discounts for a short period, you can generate a surge in sales and create a memorable shopping experience.

Best practice: Promote your flash sales through various channels like email marketing, social media, and your website. Make sure to clearly communicate the remaining time to instill that much-needed sense of urgency.


Discounts and promotions are mighty tools in the hands of Shopify merchants. By implementing a range of strategies such as percentage-based discounts, dollar amount discounts, BOGO offers, free shipping, exclusive subscriber rewards, referral incentives, and limited-time flash sales, you can engage customers and motivate them to take action. Remember to align your promotions with your business goals, monitor their impact, and regularly analyze their effectiveness to refine your approach.

Now that you’re armed with these examples and best practices, go forth and unleash the power of discounts and promotions on your Shopify store. Happy selling, and may your business thrive like never before!

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