Black friday

Prepare for Black Friday 2023: 15-Point Checklist for Ecommerce Merchants

Black Friday isn’t just any shopping day; it’s the grand stage for e-commerce merchants to shine. With careful planning and strategic execution, you can make the most of this bustling shopping extravaganza. To help you thrive in the frenzy, we’ve crafted a comprehensive Black Friday checklist with 15 tips to prepare as an e-commerce merchant.

1. Plan Your Promotions in Advance:

Your Black Friday journey begins with strategy. Map out your promotions well ahead of time. Decide on the products you want to discount, calculate the optimal discount percentages (you can use software to do this efficiently!), and carefully determine the duration of the sales. This level of preparation will ensure that you not only attract customers but also effectively manage your inventory and resources.

plan sales strategy

2. Optimize Your Website for a Traffic Surge:

With hordes of eager shoppers headed your way, it’s vital to ensure your website can handle the influx. This means conducting thorough performance tests, fine-tuning load times, and simplifying the checkout process. By optimizing your site, you’re creating a smooth pathway for customers to explore, shop, and checkout effortlessly.

optimize website

3. Legal Compliance:

Especially in Europe due to the Omnibus Directive, adhering to legal requirements is paramount. All sales must have correct “compare at” prices displayed before the sale, usually the lowest price 30 days before the beginning of the discount campaign. Ensure that your pricing and marketing practices are in full compliance with European consumer protection laws to avoid legal issues and maintain trust with your customers.

omnibus price

4. Mobile Optimization for Seamless Shopping:

In the era of mobile shopping, your website should be a shopper’s trusted companion on their smartphones. It’s not just about being mobile-responsive; it’s about providing an impeccable user experience on smaller screens. Ensure that customers can effortlessly navigate your website and make purchases from their mobile devices. Mobile optimization is key to capturing the growing number of mobile shoppers.

5. Stock Up on Inventory:

Your inventory serves as the foundation of your Black Friday success. To meet the surge in demand, it’s crucial to take proactive steps. Increase inventory levels, secure supplier agreements, and develop a contingency plan for potential stockouts. A well-stocked inventory ensures that you can meet customer demand without disruptions, which is vital for a successful Black Friday.

6. Fine-Tune Your Shipping Strategy:

Your shipping strategy is the final chapter in the customer experience. It’s like wrapping your Black Friday gifts with care. Offer enticing shipping options, such as free or expedited shipping, and make sure to communicate clear delivery timeframes. Have a well-defined plan for addressing any potential shipping delays or disruptions.

7. Create Engaging Content:

Craft compelling content to promote your Black Friday sales. This encompasses well-written blog posts, attention-grabbing social media updates, and enticing email newsletters. Utilize high-quality images that showcase your products and persuasive copy that entices shoppers to explore further. Make sure that the content on your product pages is well demonstrated and well written.

8. Email Marketing Masterclass:

Segment your email list and send out targeted Black Friday email campaigns. Include sneak peeks of the deals and exclusive offers for subscribers. Make those inboxes irresistible!

9. Social Media Sensation:

Leverage your social media presence to build anticipation for your Black Friday deals. Create visually stunning posts and consider running paid advertising campaigns to expand your reach. Start a buzz that resonates with your audience, sparking anticipation for the upcoming sales event.

Release teasers and sneak peeks of your Black Friday deals in the weeks leading up to the event. This not only piques curiosity but also creates a sense of urgency among your customers, encouraging them to prepare for the big day.

10. Customer Support Readiness:

Prepare for the influx of inquiries and issues. Ensure your customer support team is well-prepared to address questions, concerns, and any issues promptly. A seamless shopping experience matters.

11. Monitor Website Analytics:

Keep a vigilant eye on website analytics, especially on Black Friday. Be ready to make on-the-fly adjustments based on real-time data to optimize your site’s performance and cater to evolving customer preferences. Data is you best friend!

12. Assess Your Payment Methods and Systems:

Take a closer look at your payment processing methods and systems to ensure they can handle the increased traffic and transactions during Black Friday. Verify that they are secure, efficient, and user-friendly to provide a smooth shopping experience for customers. Offering various payment methods could give access to shopping for more people.

13. Up-Sell and Cross-Sell:

Implement up-selling and cross-selling strategies to boost the average order value. Suggest complementary products or upgrades during the checkout process. Maximize every opportunity! Especially if you have specific products that you want to get out of your inventory as fast as possible.

14. Post-Purchase Engagement:

The customer journey doesn’t end at checkout; it’s an ongoing relationship. Engage customers after they make a purchase with follow-up emails, personalized product recommendations, and exclusive offers. This encourages return visits and builds the foundation for long-term customer loyalty.

15. Review and Analyze:

After Black Friday, take a close look at your performance and gather feedback. Identify what worked and what didn’t to inform your strategy for future sales events. Learn and adapt for sustained success.


Black Friday is more than a shopping day; it’s your chance to shine in the ecommerce arena. By following this enhanced checklist, you’ll be well-prepared to not only maximize your sales but also foster lasting customer engagement during this shopping extravaganza. Rise to the occasion, and let Black Friday be your time to thrive! 🚀