Price has always been an important factor for the success of any business in general, and ecommerce in particular. In the past few years, however, pricing has become even more important. And that’s not random at all. There are plenty of factors that are driving the importance of pricing as a competitive factor.
Nowadays, if your ecommerce pricing isn’t on point, your business won’t survive. The following are the top driving forces that make pricing a critical factor for the competitiveness of any business.