Navigering av Omnibus-direktivet: Vårt tillvägagångssätt för efterlevnad

60 day discount campaign with 30-day lowest prior price for Omnibus Directive with a-10% discount code example

Du kan även läsa den här artikeln på engelska, franska eller tyska. Direktivet (EU) 2019/2161, även känt som Prismärkningsdirektivet eller Omnibusdirektivet, inför en ny artikel i direktiv 98/6/EG angående information till konsumenter om prissänkning. Information om att priset på en produkt har sänkts ska även innehålla uppgift om det tidigare pris som gällde före sänkningen. […]

Prepare for Black Friday 2023: 15-Point Checklist for Ecommerce Merchants

Black friday

Black Friday isn’t just any shopping day; it’s the grand stage for e-commerce merchants to shine. With careful planning and strategic execution, you can make the most of this bustling shopping extravaganza. To help you thrive in the frenzy, we’ve crafted a comprehensive Black Friday checklist with 15 tips to prepare as an e-commerce merchant. […]

Navigating the Omnibus Directive: Our Approach to Compliance

60 day discount campaign with 30-day lowest prior price for Omnibus Directive with a-10% discount code example

You can read this article in French or German. The Directive (EU) 2019/2161, also known as the Omnibus Directive, is a European Union directive aimed at strengthening consumer rights and promoting greater transparency by implementing sanctions to enforce these rights. The main objective of the Omnibus Directive is to enhance consumer protection rights across the entire European […]

5 Reasons Why Pricing Transparency is Important for Shopify Merchants

pricing transparency

Establishing trust with your customers is essential for long-term success. One crucial element of building trust is pricing transparency. As a Shopify merchant, being upfront and transparent about your pricing has numerous benefits, including fostering customer trust, increasing conversions, reducing cart abandonment, and building a loyal customer base. In this blog post, we will delve […]

Navigating Automation, Campaigns, and Regulations: Ensuring Fair Pricing Practices

fair pricing

Consumer rights, fair pricing, and fair commercial practices have become prominent topics in recent political discussions. Unfair pricing tactics, especially during campaigns like Black Friday, have raised concerns among consumers. As a retailer or eCommerce business, it is crucial to understand your pricing rights, particularly in light of regulations such as the EU’s Omnibus Directive. […]

What’s ahead for eCommerce in 2023?

As the ecommerce industry continues to grow and evolve, businesses need to stay up-to-date with the latest trends in the environment to remain competitive and maximise profits. Several current trends may impact how you price your goods and services. Hence it is essential to have a broad understanding of the environment and where it is […]

How to Show Omnibus Prices on Your Website?

Omnibus prices

As the EU’s new Omnibus Directive is in force, the legal requirements mean you must change the way you display your product prices on your websites, especially discounted prices. Before we go into more detail on how you should show your product prices on your site, let’s take a quick recap on what exactly is […]

Our approach to Omnibus compliant pricing

How Omnibus Directive is changing campaign pricing in EU and what is our approach to Omnibus compliant pricing

What is Omnibus compliant pricing? Start preparing for omnibus compliant pricing! Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus Directive enters into force.  What was the Omnibus Directive again? Enforcement and Modernisation directive 2019/2161 (better known as Omnibus-directive) is an EU directive […]