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Optimise furniture pricing & increase your profitability

Price is the #1 profitability value driver in furniture. Are your prices profitable enough?

Optimise furniture pricing & increase your profitability

Price is the #1 profitability value driver in furniture. Are your prices profitable enough?

Stop losing, start gaining.

Assembling a profit structure for your furniture and interior design products has never been more easy. It has also never been more crucial. Sniffie’s trustworthy AI will automatically change your prices and find the optimal price point in no time. Let the algorithm do its work while you sit back and relax. 

Learn how AI-powered dynamic pricing can help you maximise profits

“The results with Sniffie have been fantastic. We have secured significantly more sales and profit. I am super happy with Sniffie as a SaaS service.

Tomi Kottonen Founder, Hyvinvoinnin Tavaratalo

“The results with Sniffie have been fantastic. We have secured significantly more sales and profit. I am super happy with Sniffie as a SaaS service.

Tomi Kottonen Founder, Hyvinvoinnin Tavaratalo

Things to consider in the furniture business

Pretty much every one of us shops for furniture at one point of our lives. Just like there is a large variety of furniture there is a large variety of consumers that you have to cater with fitting products and optimal prices. Variety is a key term, some furniture retailers sell unique, handcrafted products, or products from high-end brands that are luxurious and expensive, others sell products from ordinary brands or their own brands that are not as expensive. Materials and brands must be taken into consideration when pricing furniture as there can be two similar chairs but due to materials, production and brand the other chair can be priced at $1,000 while the other one can be bought for $50. 

Many times furniture businesses rely on using discount campaigns to sell their products. Another common trend regarding the furniture business and pricing is price transparency. In the B2C sector the prices can often be found from online but in the B2B sector public prices are still uncommon. So how do you know what is a suitable discount, how are competitors pricing their similar products and how much are your potential customers willing to pay for different kinds of furniture with varying features? Our tool allows you to know exactly how much your customers are willing to pay for each of your products.

Furniture business & Omnibus-directive

As mentioned above it is common for furniture retailers rely on using discount campaigns to sell their products. The omnibus directive will change the way discount campaigns can be used within the EU. The directive requires retailers are required to inform consumers with not only the discounted price or the discount percentage of a product but also the previous price the product has had on sale within the past 30 days.

Our tool keeps your prices competitive 24/7 and makes it very easy for you confirm the lowest price each of your product has had during the last 30 days.

Case example

One of our clients, a furniture retailer that operates internationally in two markets and sells products both in a brick & mortar and online offers a great case example on how product prices can be monitored on a category level. The company does not monitor all of their products against their competition but instead they are focused on monitoring product categories (e.g. 180cm wide beds or dining tables for four people). The data that we provide the company enables them to make pricing decision based on qualitative data rather than a gut feeling. 

Real results

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avg. margin increase
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Return on investment
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avg. revenue increase
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margin inc./product

These figures stem from a Nordic eCommerce store that simultaneously optimised 311 individual SKUs in the first 2.5 months of using Sniffie. The algorithm had only 25 days worth of transactional data from one price point to learn from – and the results were outstanding!

Price better than your competitors

Run your business normally and optimise prices while you go. Sniffie’s AI works on the background and studies all your purchases to make sure you get the best possible price on your products. No need to look at competitors’ prices to set yours anymore!

Increase product margins

Set your pricing based on your products’ real demand and optimise profitability while minimizing product cannibalization. Sniffie changes your product pricing automatically by data-driven insights.

Reduce cannibalization

When pricing a large amount of products, the risk of price cannibalization increases. Sniffie makes sure you will not cannibalize your own products.

Automate pricing for good

You have a lot of things to do. Scouting for trendy electronic products, ordering, marketing them, and simply taking care of your daily business. Leave price optimisation in short and long term for Sniffie – set your penetration and final prices right.

Price optimisation benefits for forniture & interior design

Price better than your competitors

Run your business normally and optimise prices while you go. Sniffie's AI works on the background and studies all your purchases to make sure you get the best possible price on your products. No need to look at competitors' prices to set yours anymore!

Increase product margins

Set your pricing based on your products’ real demand and optimise profitability while minimizing product cannibalization. Sniffie changes your product pricing automatically by data-driven insights.

Reduce cannibalisation

When pricing a large amount of products, the risk of price cannibalisation increases. Sniffie makes sure you will not cannibalise your own products.

Automate pricing for good

You have a lot of things to do. Scouting for trendy electronic products, ordering, marketing them, and simply taking care of your daily business. Leave price optimisation in short and long term for Sniffie - set your penetration and final prices right.

Book a demo

Got interested and want to know more? Are you unsure of how Sniffie could help you and your furniture business? We are available to answer all your questions – simply fill in the form and we will get back to you in no time.

Book a demo

Got interested and want to know more? Are you unsure of how Sniffie could help you and your furniture business? We are available to answer all your questions – simply fill in the form and we will get back to you in no time.

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