Improving Pricing Profitability in Wellness vitamins natural cosmetics organic food organic cosmetics sports nutrition weight loss  ecological cleaners

How a wellness and health Ecommerce retailer improved their profitability and made 500.000€ on profits in first year alone with Sniffie.

Hyvinvoinnin Tavaratalo

Hyvinvoinnin Tavaratalo is a Nordic Wellness Ecommerce store with a +5M€ in yearly turnover. The company has a large amount of Nordic and other Wellness products.

The company is founded in 2004 and is the biggest health and wellness Ecommerce stores in Finland. Their assortment carries over 400 brands and 5000 wellness products. Hyvinvoinnin Tavaratalo is well known for their extensive product categories in vitamins, natural cosmetics, organic food, organic cosmetics, sports nutrition, weight loss products and ecological cleaners.

Their main focus is naturally good quality products, carbon neutral deliveries and being genuine and ethical. 

Woman buying wellness products from ecommerce store and drinking tea and smiling

Hyvinvoinnin Tavaratalo

Hyvinvoinnin Tavaratalo is a Nordic Wellness Ecommerce store with a +5M€ in yearly turnover. The company has a large amount of Nordic and other Wellness products.

The company is founded in 2004 and is the biggest health and wellness Ecommerce stores in Finland. Their assortment carries over 400 brands and 5000 wellness products. Hyvinvoinnin Tavaratalo is well known for their extensive product categories in vitamins, natural cosmetics, organic food, organic cosmetics, sports nutrition, weight loss products and ecological cleaners.

Their main focus is naturally good quality products, carbon neutral deliveries and being genuine and ethical. 

Woman buying wellness products from ecommerce store and drinking tea and smiling
Wellness and Health market size globally

Wellness and Health market

Better health, better nutrition, better fitness and better wellbeing. Wellness industry has grown  fast in the recent years. According to McKinsey study the whole market can reach a potential of up to 1.5 trillion USD. Although wellness and health products are a small segment of this market it is still an up to 20 billion USD market globally. 

Big cosmetics Ecommerce players and market are creating a extremely hard competitive environment. The competition in the market includes also specialised companies such as Lyko, Cocopanda, Kicks and general retailers such Prisma, ICA or COOP in the Nordics. 

The challenge in the market

How to keep your wellness product pricing profitable with automatic pricing automation and not follow the market unnecessarily. 

Wellness and Health market size globally

Wellness and Health market

Better health, better nutrition, better fitness and better wellbeing. Wellness industry has grown  fast in the recent years. According to McKinsey study the whole market can reach a potential of up to 1.5 trillion USD. Although wellness and health products are a small segment of this market it is still an up to 20 billion USD market globally.

Big cosmetics Ecommerce players and market are creating a extremely hard competitive environment. The competition in the market includes also specialised companies such as Lyko, Cocopanda, Kicks and general retailers such Prisma, ICA or COOP in the Nordics.

The challenge in the market

How to keep your wellness product pricing profitable with automatic pricing automation and not follow the market unnecessarily.

How Hyvinvoinnin Tavaratalo improved 500000€ on their pricing profitability for wellness and health products.

How to improve profitability in wellness products

Hyvinvoinnin Tavaratalo is long-time Sniffie customer. They started using Sniffie’s price monitoring to focus on their pricing in wellness products. Focus was especially in Europe and how market pricing was affecting their sales and profitability. 

After understanding the market price was the time to automate the pricing. Hyvinvoinnin tavaratalo automised their pricing with flexible market based strategies. That way the company was faster to react on market changes and made sure their marketing was always on point.  No lost conversions due to failed pricing, no dissapointed customers.

With the use of automated strategies they were also able to utilise bigger product categories and offer a wider selection for each customer.

Hyvinvoinnin Tavaratalo is one of the first companies to develop Sniffie’s AI together with Sniffie team. Currently they have automated their pricing with extensive price monitoring and market based strategies. 

4 key points on the case

Shopify

Hyvinvoinnin Tavaralo uses Shopify as their Ecommerce platform.

Tools used

Hyvinvoinnin Tavaratalo used price monitoring, pricing automation and price optimisation.

How Arctic Pure and Hyvinvoinnin Tavaratalo optimsied their pricing with Sniffie Pricing Automation

+5000 products

More than 400 brands and +5000 products of wellness and health products.

Results

Hyvinvoinnin Tavaratalo received a 500.000 € improvement in the first year alone.

Download our AI in pricing Ebook

AI in pricing ebook explaing in detail how product pricing can be optimised by using flixeble machine learning and AI algorithms.

500.000€ improvement in profitability in the first year alone.

Hyvinvoinnin Tavaralo improved their profitability by 500.000€ by using Sniffie. The results were achieved by understanding the market pricing of wellness and health products and making sure the price elasticity of their products were used in the optimum way.

Seamless integration to Shopify

Sniffie is the only real AI tool for Shopify that utilises directly your Shopify data with real enforcement learning and AI algorhitms.

Customer testimonial

The results with Sniffie have been fantastic. We have secured significantly more sales and profit. I am super happy with Sniffie as a SaaS service.

It is a strategic tool for us, that we are eager to develop with Sniffie team. I’ve been teasing the CEO that our strategic co-operation is on that importance, that as outdoor people, we should make a planning trip to Lofoten islands. In conclusion, I can say that we have been very satisfied with the platform and its development, and I can warmly recommend it to other ecommerce owners as well.”

Tomi Kottonen, Founder, Hyvinvoinnin Tavaratalo

Tomi Kottonen Hyvinvoinnin Tavaratalo

Customer Testimonial

The results with Sniffie have been fantastic. We have secured significantly more sales and profit. I am super happy with Sniffie as a SaaS service.

It is a strategic tool for us, that we are eager to develop with Sniffie team. I’ve been teasing the CEO that our strategic co-operation is on that importance, that as outdoor people, we should make a planning trip to Lofoten islands. In conclusion, I can say that we have been very satisfied with the platform and its development, and I can warmly recommend it to other ecommerce owners as well.”

Tomi Kottonen Hyvinvoinnin Tavaratalo