Why should I use AI in e-commerce pricing?
AI has many benefits, and one of them is that it eliminates all manual work and human errors from the process. It allows you to price your product’s based on their pricr elasticity rather than a gut feeling, and find the optimal price point at all times, minimize cannibalization, and get maximum profit margins.
Why do I need to use AI? Can’t I just do it myself?
Mapping out price elasticity and finding the optimal price point for huge numbers is practically impossible to do without an AI-based tool. Profitable pricing is based on controlled tests. You need to continuously monitor and analyze the how the change in price point affects a product’s demand.