Planning and automating your next promotion


Promotions are indispensable tools for retailer and e-tailers in driving sales, increasing brand visibility, and fostering customer loyalty. However, executing a promotion that not only meets but exceeds your objectives requires careful planning, strategic implementation, and efficient execution. In this post, we’ll explore how to automate and optimize your next promotion for maximum impact and […]

Mastering Seasonal Pricing: Boosting Sales with Timely Adjustments

seasonal pricing

The importance of seasonal pricing cannot be emphasized enough, as most shoppers are always on the lookout for the best deals and tend to delay their shopping until the onset of seasonal campaigns. As consumer behavior fluctuates with holidays, festivities, and changing weather patterns, strategic adjustments to pricing can be a powerful tool for boosting […]

Preparing for Black Friday with Software: What’s Left for Ecommerce Merchants

Black Friday with software

Black Friday, one of the most significant shopping events of the year, is just around the corner. Ecommerce merchants eagerly await this day to boost their sales and revenues. To make the most of this opportunity, you need a well-thought-out pricing strategy and upgrade this year’s black friday with software. How can you prepare for […]

4 Unconventional Pricing Strategies: Thinking Outside the Box for Online Success

unconventional pricing

Traditional pricing strategies like discounts and BOGO deals are effective but can become commonplace and may not yield the desired impact. The e-commerce field is so competitive that you have to constantly seek innovative ways to drive online success. But the question is: how can you stand out from the crowd? In this blog post, […]

Using Discounts and Promotions Effectively on Shopify

discounts and promotions

Discounts and promotions are the magic wands of Shopify merchants, casting spells to enchant new customers, ignite repeat purchases, and boost revenue to new heights. But here’s the secret: the key to their power lies in thoughtful implementation. So, get ready to embark on a journey through various discount and promotion strategies, designed to help […]

The Power of Discount Pricing: Boosting Sales and Analyzing Hidden Costs

discount pricing

Discounts play a significant role in driving sales and attracting customers. However, it’s essential to understand the true impact of discounts on your overall profitability. In this blog post, we discuss the importance of discount pricing, analyzing hidden costs, and leverage the margin waterfall calculator to optimize your discount strategies. Mapping Offered Discounts When it […]

How to forecast discount campaigns with forecast module

How to use Sniffie’s Forecasting Module for Effective Discount Campaign Planning

Discount campaigns can be a powerful tool in a marketeer’s arsenal, driving customer engagement and sales volumes while moving inventory. However, executing successful discount campaigns requires careful planning and precise forecasting to ensure the right balance between promotional offers, profitability, and supply chain effectiveness. In this post, we’re going to examine how you can use […]

Pricing Automation for a Consumer Electronics Retailer

Lumise Pricing Automation case for Consumer Electronics

Streamlined pricing processes with pricing automation How did Lumise, a prominent Consumer Electronics Retailer, achieve significant cost-savings and received streamlined pricing processes with our pricing automation solution Consumer Electronics Omnichannel Europe 5/5 Kari Kauhanen CEO A must have tool for modern Ecommerce companies. Lumise Lumise is a prominent Ecommerce retailer that specializes in high-quality lighting […]

Unlocking Success: Leveraging Demand Forecasting for Optimal Discount Campaigns

Demand forecasting

Offering one-time discounts or setting products on sale for a longer period during a campaign can be an excellent way to encourage consumers to try new products or services, move inventory or boost sales. However, discount campaigns can be challenging to execute effectively. If you do not properly plan and execute your discount campaign you […]