Streamlined pricing processes with pricing automation

How did Lumise, a prominent Consumer Electronics Retailer, achieve significant cost-savings and received streamlined pricing processes with our pricing automation solution

  • Consumer Electronics
  • Omnichannel
  • Europe
Kari Kauhanen Lumise CEO Pricing Automation Sniffie


Kari Kauhanen


A must have tool for modern Ecommerce companies.

Consumer Electronics Pricing Automation case Lumise logo Small


Lumise is a prominent Ecommerce retailer that specializes in high-quality lighting products for various purposes. Their extensive range of products cater to different segments of the market, including professional, commercial, and consumer lighting products. With over a decade of experience in the industry, Lumise has established itself as a trusted name in the European lighting market and beyond, with an annual turnover of close to 8 million euros. Their selection of products includes state-of-the-art lighting solutions that are cost-effective, making them a preferred choice for customers. Their customer service team is dedicated to providing exceptional support and guidance throughout the purchasing process, ensuring that customers receive the best possible experience.


Case background

Lumise, a European consumer electronics Ecommerce store, has been on the hunt for a pricing automation solution to boost their pricing profitability. But not just any solution would do. They were looking for an AI-driven tool that could effortlessly manage all their pricing workflows. With a large catalogue of products and a complicated master data setup, Lumise needed a solution that could handle the complexities of their business. They were looking for something that would help them stay ahead of the curve and keep their pricing strategies innovative and profitable.

The challenge

One of the biggest challenges faced by Lumise was managing the pricing of their vast product portfolio. Pricing was a manual process that took a lot of time and was error prone. Naturally, with a large product portfolio on offer, it can be difficult to determine the right price for each one and make sure the overall profitability is monitored as well.

This is where Sniffie comes in, offering Lumise a pricing automation solution that takes care of all their pricing needs. By using Sniffie, Lumise is now able to run profitable sale campaigns, forecast price changes, and position their pricing in a way that maximizes their profits.In addition to these benefits, Sniffie also provides Lumise with detailed insights into their pricing products and pricing strategy. With access to real-time data on consumer demand and market trends, Lumise can now make informed decisions about their pricing strategy that will help them stay ahead of the competition. Furthermore, Sniffie’s pricing automation features have helped Lumise streamline their operations, freeing up valuable time and resources that can be better spent on other aspects of their business. With Sniffie, E-commerce team can focus on delivering high-quality products and services to their customers, secure in the knowledge that their pricing is being taken care of by a trusted partner.

Kari Kauhanen Lumise CEO Pricing Automation Sniffie

Sniffie has been a super valuable investment that really has increased our profitability and reaction time. A must have tool for modern Ecommerce companies.

Kari Kauhanen
CEO, Lumise