How did our Sex Shop customer make +100.000€ in 3 months

Optimise sex toy pricing in your Shopify store without manual work. In our industry reference case margin impact was on average 12.6 % resulting 6-figure profits in €. 

Stop losing, start gaining.

Optimising sex toy pricing in your Shopify shop is easy and can yield sinfully good improvements in your profit margins. Sniffie’s AI will automatically change your sex toy prices and find the optimal price point in no time.

Sex in the bed

Stop losing, start gaining.

Optimising sex toy pricing in your Shopify shop is easy and can yield sinfully good improvements in your profit margins. Sniffie’s AI will automatically change your sex toy prices and find the optimal price point in no time.

Sex in the bed

Price is the #1 profitability and brand value driver in sex toys.

Adult toys are often private labels, which makes price comparison difficult for consumers. Therefore price is the strongest communicator of value in this product category.

Do you know if your prices are profitable enough? 

The #1 Shopify App for price optimization

Sniffie is the only AI tool for Shopify that utilizes directly your Shopify data with enforcement learning and AI algorithms.

The #1 Shopify App for price optimisation

Sniffie is the only real AI tool for Shopify that utilises directly your Shopify data with real enforcement learning and AI algorhitms.

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How does the optimisation work?

Apply to Sniffie Closed beta for Shopify Pricing App

Join Sniffie Shopify Closed Beta.


Select your products for optimisation.

Pricing dashboard profit widget

See live results in overall profitability.

How does the optimisation work?

Apply to Sniffie Closed beta for Shopify Pricing App

Join Sniffie Shopify Closed Beta.


Select your products for optimisation.

Pricing dashboard profit widget

See live results in overall profitability.

Sex toys price optimisation case study

A Nordic e-commerce store for intimate lifestyle products and adult toys with a several milli0ns in turnover started using Sniffie. 

The company simultaneously optimised 311 individual SKUs in the first 2.5 months, with an average sales price of 33€ and average sales volume of 0.06 per day in the beginning. The algorithm only had 25 days worth of transactional data from one price point to learn from. The result were 6-figures in euros and are outlined on the right.

Learn in detail how AI-powered dynamic pricing can help you maximize profits with no manual work 

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Book a 20 minute demo

In just 20 minutes, we'll tell you which products to optimise and walk you through your free trial


Don't just take our word for it

Price optimisation benefits for sex toys


Set pricing based on your sex toy’s variants real demand and optimise profitability while minimizing product cannibalization. Sniffie changes your product pricing automatically.


Run your business normally and optimise prices while you go. Sniffie AI works on the background and studies all your purchases to make sure you get the best possible price on your products. 


You have a lot of things to do. Developing desirable intimate products, ordering them from world apart and lastly, marketing them. Leave price optimisation in short and long term for Sniffie and make your penetration price as well as the final prices is always right.


When pricing a lot of products there is a risk you cannibalise your sales in one part of the product portfolio, while gaining increase in another. Sniffie makes sure you will not cannibalise your own products.

Sniffie Shopify integration for pricing automation

Built for Shopify shops

Sniffie Shopify App keeps your pricing automatically in optimal price point and makes sure you receive the best possible profitability for all your products.

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These are just some of our happy customers

Ditch gut feeling & guess work

Finding and keeping the most profitable price point for adult toys is nearly impossible to do manually. Especially if you develop or start carrying new products every season. Sniffie studies all your conversions and makes sure you get the highest profit possible for your adult toys and intimate lifestyle products. 

Margin effect in sex shop pricing optimisation refeence case.


Most frequent questions and answers

Yes you can. Our price optimization tool is based on reinforcement learning rather than neural networks, which means you don’t need huge amounts of historical data to get you started. Granted, the more historical data you have, the faster you can ramp up, but you definitely don’t need tons of data to get the ball rolling.

Yes. Sniffie collects each and every sales event from your Shopify database and studies what is the most profitable price your customers are willing to pay for.

Simple. You connect your Shopify Shop to Sniffie with three clicks and then select products you want to optimise. Sniffie will show you first price suggestions and ask for your approval before starting the optimisation. Then it’s fully automatic process. 

Yes. You can stop the optimisation process at any time. You will not be invoiced on that SKU anymore, unless you start optimising that again. 

In the best case, you get immediately a clear picture about the rough optimal level for your price points. The optimisation is based on enforcement learning method and testing, so the more you have historical data, the more likely it is Sniffie is already on the ballpark once we start.

Sniffie will react also to market changes that are relevant. Meaning a sudden campaign at the competitor will not necessarily be enough for Sniffie to start optimising your prices. But if the prices drop significantly on the market Sniffie will notice and start finding the new optimal price point. 

Sex toys are often designed by the reseller and ordered specifically for their shop. This means that many of the products cannot be price compared against similar products from different shops. Therefore sex toy price optimisation is truly based on real demand that your Shopify shop is having. 

When it comes to marketing activities like digital advertising campaigns or newsletters, we can separate specific products from others and treat them differently from those with no ongoing promotion. But just like with digital marketing, things like website traffic are often poor attributes because you can never filter out all bot traffic and unengaged/irrelevant visitors. In fact, since the algorithm assesses a price point depending on if it’s sold or not, taking increased or decreased traffic numbers into account with no further information would often be misleading (e.g. if your marketing campaign attracted a lot of people with no real buying intent).

No matter your sales volumes, our tool’s pricing recommendations are always just as reliable. With lower sales volumes it just takes a bit longer for our tool to find the optimal price point.

No need to spend days (or weeks!) of work time each month monitoring competitor prices or adjusting your pricing strategies manually. Just plug in our tool and it will make sure you won’t ever again leave easy money on the table by not pricing your products proactively.

Don’t worry – our AI is no black box, actually quite the opposite: you have full visibility and control over anything and everything that happens at all times. If you wish. You can always opt to confirm price recommendations before going live. Optionally, you can also set safeguards to keep changes within preferred limits. 

Our reinforcement learning based pricing tool can increase profit margins equally well (according to our data, up to 10% on average, compared to manually set pricing rules) for high-end e-commerce brands, cut-price retailers with high sales volumes, and anything and everything in between.

While Sniffie can easily handle pricing for tens of thousands of products, we typically recommend businesses to start small and expand product use to long-tail products only after that. This ensures that you learn to make use of all the new data that you have at hand.

We offer a native integration on Shopify and easy-to-implement integrations with Magento (Woocommerce and other e-commerce platforms coming). If we don’t have an integration with your e-commerce platform, ERP or other systems yet, we’re typically able to offer tailor-made integrations that are easy to implement and don’t require too much of your developers’ time.

We’re so confident it works that we even have a money back guarantee! With our AI-based price optimization tool, e-commerce and retail businesses can increase profit margins by 5% during the first 90 days of use only (T&Cs apply), and on average 10% more compared to traditional methods of calculating price elasticity.