Sniffie Seed Round investment details
Sniffie gathered in it’s 2021 seed stage investment round 2.5M€ funding for further developing the software and scale the growth. This article presents the details of the round.
Superhero Capital as the lead investor
Sniffie raised a 2.5M€ Seed-round with Superhero Capital equity investment of 1.26M€. The investment was made a directed share issue.
The investment will be used for Sniffie’s new Pricing as a Platform development. The project is called Sniffie Next, and it means significant possibilities for all customers through development of a Pricing-as-Platform. The first stage of the project is to fastlane develop Sniffie AI capabilities through entering into Shopify ecosystem.
The project takes up to 36 months and targets a successful A-round.
Superhero Capital as the lead investor
Sniffie raised a 2.5M€ Seed-round with Superhero Capital equity investment of 1.26M€. The investment was made a directed share issue.
The investment will be used for Sniffie’s new Pricing as a Platform development. The project is called Sniffie Next, and it means significant possibilities for all customers through development of a Pricing-as-Platform. The first stage of the project is to fastlane develop Sniffie AI capabilities through entering into Shopify ecosystem.
The project takes up to 36 months and targets a successful A-round.
Price has become more important than ever. Pricing is the main reason people choose their place to purchase online.
The web has become a marketplace that turns each product into a commodity that can be easily compared, purchased and even returned, if needed. Retail is under disruption, that for those who invest in it, offers a great opportunity.
Superhero Capital and Jakob Storå
Superhero Capital, lead investor in our round, is a Finnish Venture Capital fund making 50K-1M seed stage funding into insight-driven startups in Northern European companies working in scalable technology. The company team consists of experienced SaaS and Tech investors.
The leading investor in Sniffie case was Jakob Storå, who also joined the Sniffie board of directors.
Jakob is a seed stage venture capital investor who focuses especially on insight-driven companies. Although being very practical person, Jakob has a PhD in accounting and financial data. With this background he is helping also Sniffie use data to make better decisions. On top of that Jakob is also a lawyer.
Superhero Capital and Jakob Storå
Superhero Capital, lead investor in our round, is a Finnish Venture Capital fund making 50K-1M seed stage funding into insight-driven startups in Northern European companies working in scalable technology. The company team consists of experienced SaaS and Tech investors.
The leading investor in Sniffie case was Jakob Storå, who also joined the Sniffie board of directors.
Jakob is a seed stage venture capital investor who focuses especially on insight-driven companies. Although being very practical person, Jakob has a PhD in accounting and financial data. With this background he is helping also Sniffie use data to make better decisions. On top of that Jakob is also a lawyer.
Seed round details
Sniffie Seed Round was finalised in 2021. The round was led by Helsinki, Finland based Superhero Capital.
The funding consists of a 1.26M€ equity investment made by Superhero Capital, investments by key personnel, a development loan of 419 000€ from Business Finland, and a possible loan provided by the stage 3 of Young Innovative Companies (NIY) program totalling at most at 750 000€.
Equity investments
Total seed stage
The investment will be used for three things:
GROWING THE TEAM
Main focus in the invesment is hiring more developers, dataengineers and data scientists to create a strong base for research-based approach in data-driven pricing to create a global SaaS successes.
DEVELOP MACHINE LEARNING
The main focus is to develop AI and machine learning models for data-driven pricing that enable companies to optimise their profitability, cashflow or gain market share. Other main focus is customer experience and usability.
GLOBAL GO-TO-MARKET
To enable the scaling process and fast customer acquisition process we will develop the automation and know how in our marketing and sales processes.
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