Sniffie Software Ltd.
HERE ARE THE COMPANY DETAILS
Looking for the team? Just click below to find out who we are today!
Why do we exist?
WE BELIEVE IN MEANINGFUL DATA. WE ARE HERE TO DEMOCRATIZE ECOMMERCE.
Getting a lot of data does not necessarily add value to your business decisions. Only when you combine meaningful data with tools that generate easy insight can you become powerful. That is how we democratize ecommerce space. We offer the cutting edge tools of trade for everyone, no matter what size you are. With our software, you are able to play on an even playground with the biggest players on the market.
How it all started
SOMETIMES A QUICK LUNCH MAY LEAD TO INTERESTING OPPORTUNITIES
Sniffie was founded in late 2015 by Tomi Grönfors, Niko Naakka and Tuomas Uutela, three Finnish entrepreneurs who had worked together in earlier businesses.
Niko, who at the time was consulting large companies on big data & AI, had a lunch with Tomi and told about the precursor of Sniffie. Tomi, who had been working as a CEO for different companies in marketing and FMCG businesses, saw how the product could help companies to collect web data easily. Quickly the two friends started pushing the venture in the evenings and weekends. As neither of the guys were excellent in running complex databases they asked Tuomas Uutela to join onboard. With Tuomas they confident they were able to serve customers with a working infrastructure.
Full-time work in the company started in January 2017 as Niko graduated.
From the idea to present
FROM BASICS TO PIVOTING
The initial idea the team pursued was extracting web data for several purposes. After spending 2016 in an alpha, the team noticed that price monitoring with the technology offered superior advancement compared to current ways of doing it. Connecting live online data with your own offline data was something all the customers appreciated. During the early 2017 we pivoted the product and concentrated only on price monitoring & product analytics.
The success was immediately noticeable. In 2017, month-on-month growth was 60% on average, and continuing still in two figures.