Pricing vocabulary - Sniffie

Pricing Vocabulary and Terms

The Sniffie Pricing Vocabulary and Terms is a collection of essential vocabulary used in retail and ecommerce pricing and marketing products. The pricing vocabulary is a brief overview on how the terms are defined and how to use different terms and techniques in pricing. Read the articles below!

Pricing Academy

Competitor Pricing Strategy Analyzer

Customer Lifetime Value

Five Good Pricing Strategy Examples And How To Benefit From Them

How to build a profitable market-based pricing strategy

Market cannibalization

Price Elasticity – What is it?

Price signalling as part of your marketing mix

Pricing over product life cycle

Promotional Pricing Strategy

Recommended Retail Price and How to Use it Effectively

Strategic Pricing Gateway

Top pricing trends of 2020

Pricing vocabulary

Advertised Price used in Campaigning

Bundle Pricing

Competitive Match Pricing Methodology

Cost Price

Cost Pricing or Cost Plus Pricing

Custom Value in Pricing

Discount Containment

Dynamic Pricing and Dynamic Reacting in Pricing

Ex Works Pricing (EXW)

Expert Judgment in Pricing

Incremental Customer Value

Incremental Pricing Revenue

Initial Markup or IMU

Key basket in Pricing

Key Value Items (KVI)

Keystone Pricing

List price

Manufacturer’s Suggested Retail Price (MSRP)

Market Pricing

Markup Pricing

Minimum Advertised Price (MAP)

Minimum advertised pricing strategy (MAP)

Nonlinear Pricing

Odd Pricing

Original Price

Parallel Export

Penetration Pricing

Pocket price

Premium Pricing

Price Band Analysis

Price Elasticity

Price Lining

Price Matching

Wholesale price

Tools

Competitor Pricing Strategy Analyzer - tool

Customer Lifetime Value Tool

Price Elasticity Tool

Strategic Pricing Gateway Tool

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