Pricing academy

Welcome to our Pricing Academy!

Sniffie’s Pricing Academy is just as its name suggests, a collection of resources made to share knowledge about pricing in both retail and e-commerce. 

Here you will find articles, blogs and much more. We hope you learn something useful and we are always happy to hear from you if you have questions!

Pricing academy

Pricing Academy Resources

Articles

Here you will find articles written by pricing professionals about topics like pricing strategy, pricing in e-commerce and retail and much more.

Pricing vocabulary

Our pricing vocabulary is an extensive vocabulary of pricing-related terms, all with an individual small article about them.

Webinars

Our webinars are hosted by Sniffie team members together with guests from different industries. We talk about pricing, e-commerce and AI.

Free tools

Here you’ll find many free tools to help you increase profitability and optimize your prices. We want to help you succeed and these tools are a great start!

Ebooks

Download free e-books about pricing strategy, the use of AI in pricing and preparing for sales in e-commerce.

Sniffie user support

Our knowledge base has hundreds of articles about Sniffie usage and how how-tos about our software. 

Articles

Machine learning in pricing

Pricing Academy Article Machine learning in pricing Machine learning refers to the study of computer algorithms that improve automatically through experience. Machine learning is seen

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Market Cannibalization

Market Cannibalization This article is based on Sniffie’s new e-book “AI in pricing”. Read more about the book and download your own free copy! AI

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Price elasticity

Pricing Academy Article Price elasticity When it comes to pricing and choosing the right price for a product, one of the first things you will

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Statistical methods in pricing

Pricing Academy Article Statistical methods in pricing No article about artificial intelligence would be very complete or credible without a look into statistical methods. And

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The history of AI

Pricing Academy Article The history of AI Artificial intelligence is based on the assumption that human thought as a process can somehow be recreated with

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Promotional pricing strategy

Promotional Pricing Strategy

Pricing Academy Article Promotional pricing strategy Promotional pricing strategy aims towards increasing brand awareness and attracting customers by offering massive discounts and deals. The market

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Strategic Pricing Gateway for Dynamic Pricing

Strategic Pricing Gateway

Strategic Pricing Gateway HOW GROWING FROM COMPETITION BASED PRICING TO A STRATEGIC PRICING GATEWAY MULTIPLIES YOUR BUSINESS PROFITABILITY AND CUSTOMER HAPPINESS. Talk to any eCommerce

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Understand what keeps pricing managers awake at night

Top pricing trends of 2020

Pricing Academy Article Top pricing trends of 2020 Understand what keeps eCommerce managers awake at night. If you want to succeed in ecommerce pricing is

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usin rr to your advantage

Pricing over product life cycle

Pricing Academy Article Pricing over product lifecycle The life cycle of a product helps organizations make major pricing decisions and policies that ensure that the

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Customer Lifetime Value

Customer Lifetime Value

Pricing Academy Article CLV – Customer Lifetime Value The customer lifetime value (CLV) is a valuable metric that shows the total amount of money a

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