The price band analysis is a technique that’s used by retailers to know the optimum price range for their products. In addition to giving business owners a better idea about how much clients are ready to pay for their products, this type of analysis provides other useful insights.
Other insights that business owners get from a price band analysis include how consistent are their pricing policies and the overall performance of their sales department. This analysis also allows businesses to maximize their profits by better adjusting their prices to minimize risks.
Asides from its applications in the retail sector, this price band analysis is also used during an initial public offering (IPO) to determine the price range at which a security will be traded. It’s also used in international trade when setting a price range for imported goods.
In this article, we will be focusing on the retail-related applications of this value setting method and how it can be used to improve the performance of a business and make its products more competitive.
If you want to make the most out of a price band analysis, you should take the following points into considerations. By doing so, you’ll be to improve the performance of your business and address many issues that might be hindering its growth.
Price band analysis effectiveness differs by industry
There is no denying that a price band analysis can give you lots of useful insights about your business. This is something that’s true no matter what industry you’re in. What differs from one industry to another though, is the effectiveness of these insights.
If you’re in an industry that’s price-sensitive, a price band analysis is something that you just have to do. Knowing the range in which you can move your prices can help you better position your products in the market you’re in.
If you’re selling a product that doesn’t sell mainly for being cheaper, this value-setting method isn’t really that important. But you probably should do it, if you have the extra resources it demands. If you don’t there are other types of analysis that can be more valuable to your business.
The analysis results can directly affect your pricing strategy
The price band analysis is better done before you choose a pricing strategy for your product. The reasons for that is quite simple, which is the fact that the results of the price band analysis will determine how much you can maneuver when it comes to your prices.
How narrow or wide the price band of your product will affect things like the discounts you can do and your overall pricing. Knowing this and doing a price band analysis before you start applying a specific pricing strategy will help you make your process as efficient as possible by not having to reprice your products.
Price Band Analysis: Advantages and Disadvantages
The following are the main advantage and disadvantage that are associated with conducting a price band analysis. Knowing these will help you decide whether it’s worth it or not.
Advantage: Helps you understand the price fluctuation of your products
One of the main advantages of conducting a price band analysis is that it helps you understand the price fluctuation of your products. In most markets, there are seasons and other factors that affect the price of the products being sold.
Knowing these things will help you better adapt to these market changes and make the most out of them. It’ll also help you take advantage of every situation, even when the prices are low. Not doing a price band analysis in a market with lots of price fluctuation will leave you at a serious disadvantage compared to your competitors.
Disadvantage: Price band analysis isn’t enough by itself
Despite the useful insights that a price band analysis can give you, it’s not enough by itself to give you the full picture. There are other market-related factors that affect the price range within which you can price your product as well as the performance of a department like sales.
The amount of missing information that you don’t get from a price band analysis also varies from on industry to the other. In some cases, this type of analysis provides enough information to make a corrective action to steer your business in the right direction while in others, it’s just not enough.
How can Sniffie help?
Price band analysis is a must for any company that wants to improve its performance. This technique allows you to better evaluate your pricing and sales-related matters. In order for this technique to be effective, you must stay up-to-date on the prices of your competitors. And that’s where Sniffie can help.
Instead of doing all of this extensive research manually, you can use a tool like Sniffie to save lots of time and effort. Check out Sniffie’s features and our service page to find out how it can make this process easier.
How to use price band analysis
- Know the different customer segments who buy your products.
- Find out the net price paid per customer and the number of customers paying a certain price.
- Use this data to evaluate the pricing policies and the sales team in your company.
- Used to determine the price range for a specific product and to evaluate the performance of pricing policies.
- Knowing the different net prices paid per customer can help you create a more effective pricing policy.
- The band analysis technique can help you better evaluate the performance of the company’s sales teams.
- You can better price your products by knowing the maximum price people are willing to pay and the minimum price you can sell your products for.