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Sniffie

Making profitable product pricing simple

Pricing automation benefits for product managers
Sniffie - The pricing automation company

Sniffie Pricing Tool Modules & Benefits

Detailed Pricing Strategies Sniffie

A pricing tool that knows exactly what your customers are willing to pay for your products.

Solution Overview

Pricing

  • Manual repricing
  • Dynamic pricing
  • Pricing campaigns
  • Demand analysis
  • Compliance and legal

Price Optimization

  • Profit optimization
  • Markdown pricing

Price Monitoring

  • Price monitoring
  • Campaign monitoring
  • Availability monitoring

Analytics & Insights

  • Profitability dashboards
  • Market data dashboards
  • Insights & price suggestions
  • Price matrix
Validimir Tokoi is one of our price monitoring customers

“In the world of fast changing prices Sniffie has helped us to save time and earn higher revenues with price monitoring. It is a vital part of our weekly management routines”

CEO
Tokoitech
Likelihood to recommend 10/10
5/5
Capterra Sniffie reviews
Rajala Camera Pricing is made with Sniffie

”We’re using Sniffie in four web stores in two countries. Sniffie helps us keep our pricing competitive yet profitable in a market where consumers are extremely price sensitive.”

Marketing Director
Rajala Camera
Likelihood to recommend 10/10
5/5
Capterra Sniffie reviews

Manual Repricing

Profitable Repricing

Maximize the profitability of your manual pricing decisions with data-driven repricing. 

Analyze, plan, modify, and execute pricing  with real demand and market understanding.

Challenge we solve

Setting new prices that keep you competitive and profitable. 

Benefits of Manual Repricing

UNDERSTAND THE OUTCOME

Understand how the next price change will  affect  your forecasted volumes, revenue and how your stock levels will last. 

PRICE WITH REAL DATA

Use Sniffie repricing tool to show you how many products you are going to sell at a given price point and how much you make profit. 

BE ON TOP OF THE MARKET

See how your competitors’ price their products against yours. More importantly, understand when and how they react to your product pricing. 

NEVER MISS A THING

The effective matrix view lets you easily understand how changes affect different parts of your business. 

PRICING VIEWS YOU LOVE

Create and modify pricing views for different product categories and brands. Decide what is relevant for each view and save reports that you want to achieve from each view. 

Dynamic Pricing

DYNAMIC PRICING

Capture the best possible sales volumes based on market pricing or your customer demand. Sniffie’s dynamic pricing module is highly accurate, fast and will improve your speed, accuracy, and profitability of pricing. 

Challenge we solve

Keeping product prices competitive and profitable 24/7. 

Benefits of Dynamic Pricing

REACT IMMEDIATELY

Be sure to react immediately to market changes. With Sniffie you can change prices even every second, if it is needed. 

ESCAPE THE RACE TO THE BOTTOM

Sniffie is built to make sure that you do not end up matching pricing that is not beneficial for you. 

REACT ONLY TO NEEDED CHANGES

Sniffie knows automatically if your competitor is out of stock or in campaign. It won’t react to such events, unless you want it to. 

MINIMIZE PRICE CANNIBALISATION

Make sure your pricing is not affecting your other product sales. Keep internal limits where the pricing can and will be set. 

GET NOTIFIED IMMEDIATELY

Keep your product pricing automatic and have instant reports on. If something happens that requires your focus you will be notified immediately via email.

SAFEGUARDS YOU'LL LOVE

Want to make sure your pricing changes if your stock levels are low? Want to stop following competition if competitors make irrational price changes. All of these factors can be taken into account. 

Pricing Campaign

PRICING CAMPAIGN

Manage effective pricing campaigns with a few clicks. Set understandable pricing campaigns with any rules you wish, when you wish, and repeat those at any given time. 

Challenge we solve

Run profitable pricing campaigns easily and legally. 

Benefits of Pricing Campaign

PLAN AND RUN CAMPAIGNS EASILY

Choose products you want to set in a campaign. Set a timeframe and the discount amount. At the simplest, it is just like that. 

SEE ALL CAMPAIGNS IN A CALENDAR

See and manage all your current and upcoming pricing campaigns from a simple calendar view. 

BE OMNIBUS COMPLIANT

Sniffie’s campaign tool is built with automatic processes for legal compliance.  Follow the Omnibus directive to the letter. 

KEEP EVERYTHING AUTOMATED

Set desired products into a pricing campaign and make sure the products return to their normal strategy once the campaign is over. 

MANAGE, EDIT AND REPEAT

Create and modify pricing campaigns as well as manage them  in one place. Repeat a campaign at a given time or set different offers at different locations. 

IMPROVE PROFITABILITY WITH AI

Use AI to study how much your pricing campaigns increase the demand of  your products when in campaign. 

Profit Optimization

PROFIT OPTIMIZATION

Maximize the profitability of your products by setting prices that your customers are happy to pay for. 

Challenge we solve

Know exactly what your customers are willing to pay for your products. 

Benefits of Profit Optimization

OPTIMIZE AUTOMATICALLY

Our optimization is fully automatic and based on reinforcement learning methods. 

NEVER SELL WITH LOW MARGINS

In today’s volatile market, keeping up with fluctuating costs can be a challenge and time-consuming. With Sniffie the prices adapt automatically to cost structure changes. 

SAVE TIME

Our price optimization has the capability to work without supervision while constantly fine tuning itself. After onboarding, our solution works independently and only informs you if major decisions are needed. 

HAVE TOTAL CONTROL

Get total control over the price optimization by adjusting the margin target, setting up the allowed price range and scheduling when to push your prices live. 

RESULTS EVEN ON LOW VOLUMES

Through experience and learning from our customers, we recognize that the majority of ecommerce products do not sell like toilet paper during a pandemic. Our solution is developed to learn from products regardless of the sales volumes. 

INCREASE YOUR KNOWLEDGE

Our price optimization is designed to gather knowledge on the effect pricing has over demand. With carefully selected analytics you can enhance your profile as a true pricing expert. 

Markdown Pricing

MARKDOWN PRICING

Select the right products and set a sell-out date. Next, let Sniffie do the discounting and maximize margins in markdown. As an end result you get rid of the stock, with the best possible profit. 

Challenge we solve

Getting rid of stock, while making the best price out of your inventory. 

Benefits of Markdown Pricing

MAKE SURE YOU SELL YOUR STOCK

Optimise markdowns with clear and understandable strategies that are based on the end date. 

SELL OUT WITH MAXIMUM PROFITS

Understand how the automation sets prices and see the optimized profit projections before you start. 

FULLY AUTOMATED MARKDOWN PROCESS

Utilize the next level automation and clever safeguards to set boundaries on how to execute markdown pricing. No matter if you wish to maximize markdown margins or sell out inventory, you are in control. 

IDENTIFY PRODUCTS FOR MARKDOWN

See which products to set on markdown campaigns. Make sure you don’t end up with excess stock in the end of the season. 

UNDERSTAND YOUR REAL DEMAND

See live report on how your products demand develops and how price changes affect the volumes. 

ADD PRODUCTS TO MARKDOWN

Add products to markdown campaign with simple filtering and make sure your pricing and product teams save time and make the right decisions.

Price Monitoring

PRICE MONITORING

Get live competitor pricing data checked multiple times a day with a 99,9% quality promise. 

Challenge we solve

Understanding how competitors price their products and how you need to react. 

Benefits of Price Monitoring

UNDERSTAND THE MARKET

Price monitoring gives you a quick and broad overlook of the market pricing situation. See prices, campaigns, and price changes of your competitors — all at one glance. 

GET ALERTS ON WHAT IS IMPORTANT

Create your own reporting views and dashboards (from graphs to pivot tables) with our flexible analytics tools and share them with ease to your colleagues. 

COMBINE ONLINE AND OFFLINE DATA

Combine real-time online and offline data with master data organizer. Use your product data structure and classify the market accordingly. 

USE EXTRA DETAILS IN PRICING

Set automatic rules to avoid reacting to those competitors that are in campaign or without availability. 

SEE COMPETITOR STATUS

Never confuse a normal price change to a campaign or out of stock pricing. 

99 % MATCH ACCURACY

With Sniffie, you don’t have to worry about the product matches. We do it for you. 

Insights

INSIGHTS

Receive suggestions, get immediately notified of deficiencies and opportunities. By extracting high-impact signals from your data, Sniffie’s insights module informs you exactly where and when to direct your attention.

Challenge we solve

Identify high impact signals to ensure total control.

Benefits of Insights

FIND NEEDLES FROM THE HAYSTACK

Our algorithms are designed to assure no needles are causing discomfort in otherwise well functioning pricing haystack. Insights are built to point you to the exact location of each needle.

TAKE CONTROL OF YOUR CATALOGUE

Create your own reporting views and dashboards (from graphs to pivot tables) with our flexible analytics tools and share easily with your colleagues. 

UNDERSTAND THE PAIN POINTS

Based on millions of rows of data, we can find your major pain points. By identifying possible improvements, you can prevent these issues from ever occurring again.

REGAIN THE KNOWLEDGE OF UNKNOWN

When was the last time you had a sense of control over all of your products? With insights you can always be sure issues worth of your time are brought into your attention asap.

ANTICIPATE AND STAY AHEAD

Most problems could be solved before they even appear. By knowing about issues beforehand you can prevent them from ever having a true impact to your pricing not to mention profits.

PERSONAL ASSISTANCE

Insights are designed to be highly customisable. You can edit each insight to fit your exact needs.

Holistic Pricing Pipeline

Effective pricing consists of three distinct steps. These steps complement each other and create a pipeline capable of identifying opportunities, testing solutions, and implementing optimal pricing strategy.

IDENTIFY THE PROBLEM

Our analytics and insights help you cut through the noise and identify the real problems in your eCommerce business.

With our comprehensive analytics, you’ll have a complete understanding of what’s happening and where the opportunities lie. Insights help you to find the needles in your haystack and drive your business forward.

TEST THE SOLUTION

Once products that benefit from price changes are identified we offer a method for testing price change strategies. 

Our forecasts and visualizations show the potential benefits and drawbacks of your approach. We provide detailed views with product-specific projections and aggregated estimates. If the selected strategy does not meet expectations, you can easily adjust it to achieve more favorable results.

IMPLEMENT THE SOLUTION

Our tools make it easy to implement your chosen pricing strategy, whether you need one-time bulk changes or recurring campaigns. 

If you’re unsure what to do, our AI-powered price optimization algorithms can handle the hard work for you. Not only do they optimize prices, but they also gather valuable information on customer behavior. This data will be useful as you make future high-impact decisions.

Use Cases

How different users benefit from Sniffie

Detailed Pricing Strategies Sniffie

Main Use Cases

PURCHASE TEAM

Understand the real demand your products are having 

Use a realistic pricing gateway in purchase negotiations to show your position 

Use market price development as a negotiation 

MARKETING TEAM

Run profitable pricing campaigns 

Automatically take into account all discounts and discount codes 

Be legally compliant in your price marketing 

PRICING TEAM

Understand the real demand your products are having 

See how the market is developing

Optimize profitability 

CATEGORY MANAGEMENT TEAM

Understand which products are selling well and which should be monitored more closely 

Sell out products with markdown pricing that you want to get rid off 

Plan penetration pricing based on market pricing 

MANAGEMENT TEAM

See how the overall pricing landscape looks like 

Manage your portfolio and competitiveness with dashboards 

Monitor your company pricing performance over time 

SUPPLY CHAIN TEAM

Understand the real demand your products are having 

Optimize your purchases to the real demand 

Enhance the team communication between pricing, logistics and marketing with data 

Trusted by

These are just some of our happy customers

Testimonials

Jussi Hämäläinen Masku
MASKUN KALUSTETALO

Sniffie is an important tool in our pricing and we are super happy about both the product and the support we receive. An impressive SaaS-product, with passionate people to solve your challenges. Always there when you need them. A combination that really adds value to our pricing.

Jussi Hämäläinen, Masku

Juho Planting Greentread
Greentread Logo
GREEN TREAD

In highly price competitive tire business we get invaluable pricing information from our operating countries with Sniffie. Direct integration to our ERP makes market pricing available for all staff.

Juho Planting, Green Tread

Vladimir Tokoi Tokoitech
TOKOITECH

In the world of fast changing prices Sniffie has helped us to save time and earn higher revenues with price monitoring. It is a vital part of our weekly management routines.

Vladimir Tokoi, Tokoitech

Juhani Toppari Rajala Camera
RAJALA CAMERA

We’re using Sniffie in four web stores in two countries. Sniffie helps us keep our pricing competitive yet profitable in a market where consumers are extremely price sensitive.

Juhani Toppari, Marketing Director, Rajala Camera