Three digit code that makes a difference
102 OR 98? .
With Sniffie’s Competitor Price Index (CPI) you can set your target pricing with three digits. 100 being equal, 102 being 2% higher and 98 2% cheaper, for example. That means that by setting an index to company, category, brand or product level you can control your pricing strategy against automatically the market or any of your competitors. All your strategies can be imported with a simple upload from Excel-file. Handy, simple and effective.
Main use cases:
1. Set your pricing strategy gateway ie. you want to be 2% higher always against your main competitor with 5% difference accepted to both ways.
2. Monitor per category how you are performing on average against different competitors
3. Set parameters on what is ok, acceptable and what needs your attention
4. Make sure you line up with the market with your pricing strategy