Improving Pricing Profitability in Sexual Health Store on Adult Toys Lubricants Vibrators 

How a Sexual Health Ecommerce Store improved their profitability and made +100.000€ on profits in first year alone with Sniffie.

Nordic Sexual Health Store

Nordic Sexual Health Ecommerce store that has several millions annual turnover. The company has a wide sortiment of intimate adult toys and sexual health products.

The company is a small / medium size Ecommerce store operating in Nordics. Their assortment carries hundreds of brands and thousands of products.

Luxury Bunny Masked woman on top of a woman

Nordic Sexual Health Store

Nordic Sexual Health Ecommerce store that has several millions annual turnover. The company has a wide sortiment of intimate adult toys and sexual health products.

The company is a small / medium size Ecommerce store operating in Nordics. Their assortment carries hundreds of brands and thousands of products.

Luxury Bunny Masked woman on top of a woman

+100.000€ improvement in profitability in the first months alone.​

The company utilised the their sortiments fast selling adult toys to optimise their pricing. In the industry the products are often private labels with small differences, which makes price comparison difficult for consumers.

Therefore price is the strongest communicator of value in this product category.

 

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How did the optimisation work?

Sniffie AI learning from the transactional data
LEARNING PHASE

Sniffie studied the transactional data for the customer to learn from the price changes. The transactional data gives that starting point for Sniffie to understand the Strategic Pricing Gateway.

TESTING

The products were tested with live price changes while Sniffie AI studied the conversions. Sniffie uses the real demand to understand the range of possible optimal price points.

OPTIMISATION PHASE

Sniffie moves into granular optimisation phase. Customer receives already an understanding how each product is performing and how the profitability is improving overall.

How does the optimisation work?

1. JOIN CLOSED BETA
Apply to Sniffie Closed beta for Shopify Pricing App

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2. SELECT PRODUCTS

Select your products for optimisation.

3. SEE RESULTS

See live results in overall profitability.

Results in this case

A Nordic e-commerce store for intimate lifestyle products and adult toys with a several millions in turnover started using Sniffie. 

The company simultaneously optimised 311 individual SKUs in the first 2.5 months, with an average sales price of 33€ and average sales volume of 0.06 per day in the beginning. The algorithm only had 25 days worth of transactional data from one price point to learn from. The result were 6-figures in euros and are outlined on the right.

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Average margin increase

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Average revenue increase

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Return on investment

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Margin increase per product (up to)

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Customer testimonial

The results with Sniffie have been excellent. To be honest. Early in the beginning, I coudn’t believe my eyes. We spent some extra time to understand the real impact with Sniffie data scientists. They helped me with practical approach and understandable statistical models. They cleaned the seasonal impact, other relevant changes we had made, to make sure the real impact was found.

The numbers are good and I am happy with the customer first attitude the team is possessing. Also I like that it is an automatic tool that helps in a busy Ecommerce business.

I am super happy with Sniffie as a SaaS service.

Founder, Nordic Sexual Health Store

Bunny Mask on black vertical

Customer Testimonial

The results with Sniffie have been excellent. To be honest. Early in the beginning, I coudn’t believe my eyes. We spent some extra time to understand the real impact with Sniffie data scientists. They helped me with practical approach and understandable statistical models. They cleaned the seasonal impact, other relevant changes we had made, to make sure the real impact was found.

The numbers are good and I am happy with the customer first attitude the team is possessing. Also I like that it is an automatic tool that helps in a busy Ecommerce business.

I am super happy with Sniffie as a SaaS service.

Founder, Nordic Sexual Health Store

Bunny Mask on black vertical

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