Strategic Pricing Gateway – What is it and how does it work?
HOW GROWING FROM COMPETITION BASED PRICING TO A STRATEGIC PRICING GATEWAY MULTIPLIES YOUR BUSINESS PROFITABILITY AND CUSTOMER HAPPINESS.
Talk to any eCommerce company and you´ll notice how their product and pricing managers try to match their competitors pricing, pricing their products blindly based on competitors´ prices. For decades, retail companies have monitored their competition to match or cut their pricing based on competitors´ prices. This has been a habit that has worked for years. Nowadays with mobile shopping consumers have more and more options to choose from and they are looking for an attractive price tag. Because of this eCommerce companies are struggling to keep their pricing in line with the market.