How Will COVID19 Affect The 2020 Sales Season

How Will COVID19 Affect The 2020 Sales Season

The COVID-19 pandemic– that already shuttered much of the global economy in the first half of 2020 – will continue to impact the year-end sales season as well.

With global experts predicting that the major economies will lose at least 2.4% of their GDP, it is clear that achieving any success would require a different strategy from retailers altogether.

Especially considering the impending holiday season, which starts right after Halloween and continues till New Year Eve. This period usually represents more than half of their annual revenue for a majority of retail businesses.

Smart retailers responded to the economic emergency early on, with a survey concluding