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Do Consumers Delay Their Purchases Before Black Friday?

Do Consumers Delay Their Purchases Before Black Friday?

Holiday shopping has become something of a tradition, making it one of the most critical times of the year for marketers. Brands offer exclusive discounts and price cuts to boost sales, while consumers are driven to make the most of such deals.

In order to make the most of the occasion, consumers often delay making purchases before Black Friday – which is the official start to the holiday season.

But the cut-throat competitiveness, combined with economic complications resulting from the COVID-19 pandemic, has left brands and businesses worried about making their sales targets this year.