The EU’s Omnibus Directive: Navigating the Tricky Waters of Diverse Interpretations
Across the European Union, directives are set forth with a vision for unity and solidarity. By creating a shared framework, the goal is to bring 27 member countries closer, fostering an environment of trust and cooperation. However, the beauty of the EU lies in its rich diversity — from languages to cultures and from economic […]
What means cooling-off period in dynamic pricing?
The Eu’s new Omnibus Directive has created increased transparency for consumers when it comes to pricing and reviews. That is excellent news for online shopping. While it is good for consumers, it does bring additional burden to online shops to plan their pricing, especially before discount campaigns. One strategy that’s garnering attention is the use […]
How to forecast discount campaigns with forecast module
Discount campaigns can be a powerful tool in a marketeer’s arsenal, driving customer engagement and sales volumes while moving inventory. However, executing successful discount campaigns requires careful planning and precise forecasting to ensure the right balance between promotional offers, profitability, and supply chain effectiveness. In this post, we’re going to examine how you can use […]
Dynamic ABC Analysis: Powering Your Product Portfolio Management
In the constantly evolving world of e-commerce, effectively managing your product portfolio can be a challenge. Let alone to understand what products bring in the value and how that changes over time. ABC analysis is a handy tool, yet it often takes a lot of resources or manual work. We at Sniffie are on a […]
How to use dynamic markdown pricing in Ecommerce: Revolutionize Your Stock Management
Are you running an Ecommerce store with items having high seasonal stocks or best before dates? With a promptly nod, you might agree that efficient stock management and effective markdown pricing processes are crucial for you success. A good example of seasonal industry is the fashion industry (a good case example: FAM Brands markdown pricing). […]
What is a seasonal product, and how to optimize pricing and profitability for the upcoming season?
We all know Christmas sales can be manic for retail and Ecommerce. The same goes for bikini sales in hot, long summer. But how do you prepare for seasonal product pricing, and more importantly, how can you optimize seasonal product pricing for the season’s best outcome and how to fine-tune the outcome with markdown pricing […]
Markdown Pricing: How to Clear Inventory while Optimizing Margins
Maintaining a good level of inventory has been a significant struggle for retailers. If the supply is lower than the demand, it might lead to loss in sales. But when the stock levels high compared to the demand, it reduces shelf space and decreases the cash flow. This situation presents an opportunity for markdown pricing! […]
Why are consumer price index searches soaring in Google?
Now that Consumer Price Index (CPI) came out in USA we found out how it impacts the Google searches for Consumer Price Index. Yes, the searches are soaring. Why is that and how does CPI figures help companies to understand the economy and do pricing? So we will dig into the basics here. What is […]
How to create a Pricing Dashboard and what KPI’s to choose?
Are you looking to improve your pricing? Or better understand how your pricing impacts your business? You might benefit greatly from creating a pricing dashboard for your Retail or Ecommerce team. But where to start? Here is a simple overview on what is a pricing dashboard, which KPI’s to choose and how to create one. […]
Retail and Ecommerce Pricing Trends for 2023
Pricing is a crucial aspect of any Ecommerce and retail activities. This blog post is looking into the pricing trends affecting retail and Ecommerce companies in 2023. Trends we expect to shape the retail and Ecommerce market. The current economic climate is challenging. The Ecommerce and retail industry is constantly evolving and adapting to […]